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Marketing Thesis

Construction Litigation Industry in California
Market niche, marketing plans that increase customer retention, and restructuring of the organization to increase flexibility in the human resource and the services offered.If we take a look at the US construction industry, it is a pretty large profitable market and the barriers to entry in the market for foreign firms are low as there have been indications that a number of foreign firms have entered the heavily civil and public works markets in California, Massachusetts, and Florida.
Pages: 13 (3250 words), Thesis
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Management of Social Media as a Marketing tool in Saudi Arabia
The first objective of this research is to identify the potentials of social media as a marketing tool in Saudi Arabia particularly among the women community. The second objective of this research is to explore the potentials of social media in marketing social values in Saudi Arabia. The third objective is to explore the potentials of social media in cutting down the expenses of marketing advertisements and also to reach individual customers.I would like to conduct certain interviews with
Pages: 8 (2000 words), Thesis
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Effects of Brand Local and Nonlocal Origin on Consumer Attitudes - The Case of Oil Change behavior of Passenger Cars Owners in Egypt.
Even in Egypt, the line of product to be considered is refined oil product; though the writer admits that there exists preference for other lines of product such as food, clothes and textiles.The general trend and attitude behind the way and manner consumers make purchases of products and services is very crucial to marketers. It serves as indicators for what a marketer should trade in and why. Perner (2009) explains consumer behavior as “the psychological processes that consumers go through
Pages: 20 (5000 words), Thesis
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Perfume Advertisement adaptation
Being able to find out whether mentioned in literature conclusions are true, in one random state a shopping mall has been chosen, where three age groups of both sexes have been interviewed. Age boundaries of each group were from 21 to 25, from 26 to 30 and from 31 to 35 years old. The maximum number of each selection was up to twenty interviewees. The results showed that there was a considerable connection between monthly income and gender. Also it was found that majority of interviewees was
Pages: 8 (2000 words), Thesis
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The Impact of social Networking on Customer Loyalty
This ‘value’ is developed by the exchange of information, online or offline (Kotler and Keller, 2007). Exchange of information can influence customer’s loyalty by influencing the customer’s image about a particular brand.Social networking is expanding rapidly worldwide. Surveys by ComScore (2009) pointed that UK is the leader in social networking, accounting for 80% of the social network users online. UK is followed by Spain and Portugal where the proportion is 70%. Social Networking
Pages: 60 (15000 words), Thesis
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American muscle cars (supercharged are better than turbocharged)
And people were so obsessed with the different features of these cars that the companies continued to produce newer editions of the older models with certain new features. For example, some customers would love the sound of a turbocharged engine as it accelerated; while some other customers wished to have curves on the bonnet of the car they bought … and so on! (Gunnell, 2005; McClurg, 2005).However, when the petroleum industry became turbulent due to certain international geopolitical
Pages: 5 (1250 words), Thesis
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Research Findings, Statistical Analysis and interpretation for Etisalat Telecom Corporation
The results show that the service of the company had improved in the last three years as shown by the mean of 3. The company had also adopted sustainability as green IT (mean = 3.9), IT outsourcing is considered a key asset (mean = 3.9), outsourcing had contributed to growth (mean = 4.01) and gained competitive advantage (mean = 4.The first hypothesis tested was that IT outsourcing in the company had led to improved operational performance. To do this, operational performance was taken as the
Pages: 7 (1750 words), Thesis
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Raising brand awareness through supporting major running competitions
Hence, it can be stated that a particular marketing approach and marketing system can be utilised to draw a plan for the proper marketing and promotion of Hungarian running contests and also enhance brand equity and brand awareness for sponsoring companies.The aim of the research is to identify the best method of promoting brand awareness and expanding the scope of the marketing of Hungarian marathons. In order to attain this end, the following objectives will be explored:The research will be
Pages: 15 (3750 words), Thesis
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Raising brand awareness - questionnaire analysis
Hence, it can be stated that a particular marketing approach and marketing system can be utilised to draw a plan for the proper marketing and promotion of Hungarian running contests and also enhance brand equity and brand awareness for sponsoring companies.The aim of the research is to identify the best method of promoting brand awareness and expanding the scope of the marketing of products and brands through Hungarian marathons. In order to attain this end, the following objectives will be
Pages: 15 (3750 words), Thesis
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Health Services in Kazakhstan: Remote device technology for Saving lives
Are also increasing in every quarters augmented by old age, poor eating and exercising capacities among various persons as well as injuries and accidents. There is every need to improve the response time by generating suitable technological mechanisms to help the affected and infected persons to access and benefit from emergency medical care. It is on this basis that this research is developed. Mobile device technology has been found to be the most effective and promising way to go in regard to
Pages: 50 (12500 words), Thesis
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Health Services in Kazakhstan: Remote device technology for Saving lives
The study had five research questions. The first question was what were the ways that could be used to establish the device? The second question that was answered by the study was what were the potentials for marketing the device? The third question answered was, what were the optimum ways of marketing the product in that country? The fourth question was seeking answers on the correlation between technology and economic growth of a country. The fifth question answered was what were the
Pages: 50 (12500 words), Thesis
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