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Journalism & Communication Thesis

How Sports Enterprises Such As Nike and Adidas Work With the Spread of CSR To Highlight Their Own Brands in China
In that era, marketing was a tool for the improvement of sales and the increment of profitability. The focus was on transactional marketing where the end was to increase transactions by calling on more customers to become interested in the products of a company.Contemporary marketing on the other hand requires some degree of social marketing on the part of the corporate entity in order to enhance the value of the brands of the entity (Lindgreen et al 124). This is because most marketing drives
Pages: 20 (5000 words), Thesis
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How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China
In the 1960s, marketing was based on the 4Ps, namely product, price, place and promotion (Lindgreen et al 123). In that era, marketing was a tool for the improvement of sales and the increment of profitability. The focus was on transactional marketing where the end was to increase transactions by calling on more customers to become interested in the products of a company. Contemporary marketing on the other hand requires some degree of social marketing on the part of the corporate entity in
Pages: 40 (10000 words), Thesis
Preview Essay
How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China
In the 1960s, marketing was based on the 4Ps, namely product, price, place and promotion (Lindgreen et al 123). In that era, marketing was a tool for the improvement of sales and the increment of profitability. The focus was on transactional marketing where the end was to increase transactions by calling on more customers to become interested in the products of a company. Contemporary marketing on the other hand requires some degree of social marketing on the part of the corporate entity in
Pages: 40 (10000 words), Thesis
Preview Essay
Social Media: Analysis of a Leader
Adoption of such a strategy on practical grounds has promoted openness. By pursuing social media outlets, he aims to create an exemplary model of relationship between the masses and the governmental bodies. Also, he uses these platforms to raise issues and elevate initiatives of public interest. His Highness is known for having a bold and inspiring style of communication, with the tendency to spell-bound the populace. His Highness set an unprecedented example by leading an interactive dialogue
Pages: 8 (2000 words), Thesis
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