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Marketing Thesis Proposal

Sustainable Solutions for Air Arabia

Applicable to this essay, the main purpose of conducting the stakeholder identification and value analysis is to identify key stakeholders who can help Air Arabia create and implement a sustainable solution for the long-term benefit of the company. The main purpose of setting an organizational vision is to guide the company on where it wants to go whereas organizational mission actually informs the organizational stakeholders on what the company does and how the company would expect the rest

Pages: 57 (14250 words), Thesis Proposal
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Sensory branding , a strategy for retail industry
However, with the introduction of sensory branding, the percentage rose to 68%. This showed that companies need to find alternative methods of differentiating themselves to attract customers. Sensory branding shifts from transactional marketing concerned with the transaction at the time, to relationship marketing that maintains a relationship between the company and the customer, ensuring repeat purchase. Mix marketing that incorporates place, product, promotion and price, cannot meet the
Pages: 4 (1000 words), Thesis Proposal
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Social Media and Mobile Search Marketing in Saudi Arabia
This research proposal seeks to establish grounds for the basis of research into the actual impact of internet and social media in Saudi Arabia.There is a need to establish the impact of social media on brand awareness, marketing and liberalization in Saudi Arabia. A research should be conducted to indicate the best social platform and its effectiveness on the intended audiences in the business fraternity and general populace of Saudi Arabia.There is a need to understand the dynamics of using
Pages: 10 (2500 words), Thesis Proposal
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An Exploration into the factors Influencing Consumer Purchasing Decision - A case study of Thai Fashion
They discovered that the notion of a consumer to acquire a modern look was based on emotions that drove the consumers to buy luxurious fashion brands. This kind of fashion relied on pleasure rather than ones needs and wants. Thai consumers have adopted the behavior of making purchases based on finding new stimuli, sensations and pleasure. These aspects are personal and very subjective tilting the purchase decision to be oriented to the particular individual (Balckwell&Talarzk, 1983).The
Pages: 12 (3000 words), Thesis Proposal
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Thesis Proposal Social Media Marketing Plan for Loop
The analysis will also focus on weaknesses and threats such as shopper’s acceptance of linking with Loop, storage and transmission capacities in Smartphone, alliance with mobile Smartphone companies, hacking and spy-ware etc.The main reason why e-marketing continues to create newer opportunities for marketing success is because it transforms marketing strategies to create more customer value through effective segmentation, targeting and positioning and creates exchanges that satisfy
Pages: 4 (1000 words), Thesis Proposal
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Supplier involvement in the new product development process/ collaborative work of cross functional teams
In later sections, detailed focus shall be given to the three important issues of importance of NPD, organisational structure and integration of suppliers (Tatikonda and Montoya-Weiss, 2001).Atuahene-Gima (2006) lamented that most organisation have always resorted to using same old products and business models due to a lack of appreciation for the important role that NPD plays within their organisations. To most organisations like that, their argument has been that holding on to one model or
Pages: 14 (3500 words), Thesis Proposal
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Can strategic marketing create a satisfactory balance between shareholder value and customer needs?
Businesses strive towards maximizing their profitability so that they can increase their shareholder value while at the same time satisfying the needs of the customers so that they can have a market for their products. Achieving these to fetes is a complicated task and most companies find it difficult to address both aspects at the same time. It is in this context that this research seeks to find out whether strategic marketing has the ability to develop a satisfactory balance between the value
Pages: 12 (3000 words), Thesis Proposal
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The impact of social networks on marketing
Although the effectiveness of the word of mouth marketing and marketing using social media is referred to in high estimation there exists little research that sufficiently proves the matter. This research is a major addition to the field of research and is an important addition to the field of research.The aim of this particular research is to analyze the impact of social media on marketing. The research tries to find the importance of social media on marketing and how effectively the social
Pages: 5 (1250 words), Thesis Proposal
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