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Marketing Term Paper

Obstacles for Attracting the Foreign Investments

The result of the small size of the investments into Russia is the small role of the companies with the foreign investments which already exist in Russia. They are 2 percent of the general size of the manufacturing in Russia. The reason for this situation is the negative investment climate in Russia.

Pages: 13 (3250 words), Term Paper
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Corporate Social Responsibility
The role played by the oil multinationals in Nigeria has received increasing attention in recent years as a protest against oil production has grown and with it the repressive response of the Nigerian government. Shell, in particular, the largest producer in Nigeria, has faced a barrage of criticism over its activities in the country.
Pages: 26 (6500 words), Term Paper
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Concept in Marketing Research

Scientists and researchers have made several attempts to prove or disprove the false consensus theorem. Also, psychologists have tried to explain the theorem and how it is related to various elements in human cognition. Lastly, others have attempted to make improvements on the principles of the theorem.

Pages: 18 (4500 words), Term Paper
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The Analysis of Financial Markets Reactions on the Takeover of Reebok by Adidas
Within this report, we intend to evaluate this position and endeavor to identify the reasoning behind Adidas actions in the takeover of Reebok. Reebok is the older of the two businesses by about thirty years, being started in the UK in the 1890s. It was amongst the first to make footwear for athletes. In 1979 its business expanded into the U.S. 
Pages: 20 (5000 words), Term Paper
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Factors Influencing the Customers Choice in the UK
Who has analyzed and made a summary of a number of surveys concerning consumer decision making styles, and the main priorities when purchasing goods. Among the Scientific having analyzed such an important problem as learning styles and their influence on the customer's behavior I`d like to name the following: Gregorc, Knaak, Dunn, and Kolb
Pages: 26 (6500 words), Term Paper
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Marketing Mix implied in Health Care Industry with Contemplation to Singapore
We generate certain comparisons as to how other healthcare products by other companies are doing in the same region, Switzerland, and what are the marketing strategies adopted by them. With the key pointers and objective in mind, we will now go about with the creating of the marketing mix for the new healthcare product to be launched in Switzerland 
Pages: 16 (4000 words), Term Paper
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Evaluation of UMG Website and Internet Marketing Campaign
Websites allow businesses to inform customers about the products and services they offer, websites are not constrained by the limits suffered by promotional materials printed on paper. Businesses can offer potential customers highly detailed information regarding the products they offer unconstrained by limits on page size and a number of pages
Pages: 6 (1500 words), Term Paper
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Contemporary Marketing
Today, Apple’s product development is centered on determining the needs and wants of its consumers, and trying to deliver it first to the market. Greg Joswiak, Apple’s vice-president for iPod and iPhone marketing, described the company’s market strategy as consumer-centered and future-oriented.
Pages: 4 (1000 words), Term Paper
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Analysis of Scope of Advertising in the Muslim Countries like Saudi Arabia, Turkey and United Arab Emirates
The concept of time orientation in advertising implication means the level of acceptance of values and beliefs in consideration to the past and traditional values and also acceptance in the future. The consumer behavior helps to a greater extent in understanding the cultural norms and evaluating the consumer’s acceptance of the practical world              
Pages: 12 (3000 words), Term Paper
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Marketing of Lufthansa Airline Company
The company thus keeps on focusing on new production facilities for its customers targeting different market groups. Miles & More is a “customer loyalty program” of the company through which “customer loyalty strategies in the field of social marketing” are being put into practice (Lufthansa Investor Relations)
Pages: 15 (3750 words), Term Paper
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The Features of Monopolistic Competition and how It Impacts the Industry
Firms in a monopolistic competition can have characteristics of a monopoly in the short run exploiting their market dominance to obtain abnormal profits but in the long run, other firms enter the market thus increasing the market’s competition. In many cases, a firm in a monopolistic market will break even in the long run
Pages: 6 (1500 words), Term Paper
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Estimation of the Bank PR Action
The economic indicators of the country X, wherein the app is to be launched are a mixed bag. Although the per capita income is increasing, the rate of inflation is increasing at a higher rate. The public, in general, is cautious about the new products and services being launched and usually, have price objections.
Pages: 20 (5000 words), Term Paper
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Social media analytics:assessing social media including its impact on sales,visits,brand value
Therefore, the social media facilitate an increase in the amount of sales of the business that engage their customers through the social media. Furthermore, customers experience a strong feeling of attachment to companies and business organizations that interact with them through the social media, thus, increasing the level of loyalty to the company.The social media increase the demands of goods and services to individuals who access the internet; thus, it increases the rate of expenditure of
Pages: 4 (1000 words), Term Paper
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Pricing Strategy of Apple Company
By market capitalization, Apple Inc is the second-largest public commercial firm in the world, with a predictable value of US $ 414 billion. The company currently has 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Pricing strategy can focus on three different approaches 
Pages: 9 (2250 words), Term Paper
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The Difference between Capitalism Market and Social Market
Reportedly, capitalism and socialism are fairly contrasting schools of thought in economics. The fundamental debate in the socialism/capitalism departments relies more on economic equivalence coupled with the part of the government. socialists consider economic inequality to be unscrupulous for society.
Pages: 5 (1250 words), Term Paper
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Two Key Components of th Social Market
Reportedly, no answer limited to the ineffective methodological operations of the fiscal system can work for a long time, unless a socialist economy is adopted. Moreover, through an analysis released by the Social Security Administration, Short has demonstrated the glaring wealth gap in the U.S.’s.
Pages: 5 (1250 words), Term Paper
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International Marketing - Project 2
The best way to target all of these ethnic groups is to subdivide the whole into segments. This will make it possible to treat each market uniquely with its own needs and marketing mix (Madura 89). During the division of the market into segments, it is necessary to note characteristics of each segment in order to realize the potential segments. In the case of China, these different ethnic groups can create the segments. Select the potential segments according to organizations ability to serve
Pages: 10 (2500 words), Term Paper
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Analysis of Turkish Airlines Advertisement Campaign: Critique and Recommendations
Kobe Bryant and Lionel Messi act as signifiers in the ad as they represent their nationalities by competing in international sports competitions. Indeed, the “Legends on Board” ad depicts a competition involving Kobe Bryant, Lionel Messi, and a flight attendant who seek to draw the attention of a young boy with a Turkish Airlines-branded ball.
Pages: 10 (2500 words), Term Paper
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Analysis of Human Motivation, Choice, and Behavior in Terms of Vintage Fashion
By means of contrast and comparison, accessories, shoes, and hats oftentimes are worn and bought as a means of disregarding current fashion trends and/or attempting to start a new trend. Naturally, there is a great deal of crossover between these two broad categories that have been thus far been elaborated upon.
Pages: 12 (3000 words), Term Paper
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Information sources in marketing
This association supports scholars in various financial grounds and activities. It assists in the professional, academic and day-to-day life development of college students who are interested in banking, real estate, investment management and financial management. It gives them a firm background and foundation in their business studies, enabling them to be among the best in the financial industry. The European Financial Management Association is another association that is used as a
Pages: 5 (1250 words), Term Paper
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