The most usual tool for the strategic analysis of a company’s performance, the SWOT analysis, can be used here in order to complete the above task. The issues that are to be examined are the position of the company towards its competitors and its general behavior in the market (according to the above-mentioned statement).
Marriott International is a global leader in the hospitality industry in terms of revenue, market cap and net income. It was also recognized as the most admired company having a high brand recall that draws customer. It has a diversified portfolio that caters different target market like full-service, limited service, international and luxury lodging, and timeshare.
In an apparent response to market demands and changes, most organizations are increasingly managing their events around project-based structures both among their recurring production and also expansion ventures. This is manifest mostly amongst firms dealing with IT, executive advisory, equipment review, information, and tools-based firms.
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