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Journalism & Communication Term Paper

Creative Briefs
The writer in the creative brief has set out to convey to the advertising team ideas from the client (Burtenshaw et al 23), which in this case is that the product should be advertised as a quality and alternative home-brewed coffee. However, the beginning of the brief casts doubts as to the ability of home brewed coffee to become an alternative.
Pages: 10 (2500 words), Term Paper
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