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Marketing Research Proposal

Integrated Communication Plan
Around 33 million people in the UK play video games. Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment of social or casual gamers can be an important segment that Nintendo WiiU can target. 
Pages: 14 (3250 words), Research Proposal
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