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Marketing Research Proposal

Integrated Communication Plan
Around 33 million people in the UK play video games. Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment of social or casual gamers can be an important segment that Nintendo WiiU can target. 
Pages: 14 (3250 words), Research Proposal
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The Volkswagen Beetle - German Company
The strategy for beetle marketing department is to be the practical vehicle that supports every time you are going to meet friends by playing music and searching in the GBS. On the other hand, Volkswagen Beetle marketer uses the modelling marketing for young millennials by including technology such as apps with iPhones and improving the car style to follow the new modern. 
Pages: 6 (1500 words), Research Proposal
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