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Marketing Research Proposal

SWOT and PESTLE Analysis for the Budgens
From the PESTLE analysis chart for the Budgens, the external environment analysis for the next 12 to 18 months market planning process has to be carried out. As discussed in the beginning we must concentrate on microenvironment factors. Political factors such as war, terrorism are not predictable and only due allowance for backlash be given.
Pages: 23 (5750 words), Research Proposal
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Consumer Psychology: Purchase Behavior Of Consumers
When one looks at the influencing factors, the following are the significant comparisons: siblings and TV advertisements. For siblings, females are more influenced than their male counterparts. For TV advertisements, males expressed greater influence. The rest of the factors, namely, parents, significant loved ones, radio advertisements, and print. 
Pages: 14 (3500 words), Research Proposal
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The Impact of Media Advertising in the Case of Body Shop Plc
Therefore in its simple sense, the word ‘advertising’ means capturing the attention to something or telling or advising somebody of something. (Dyer, 1995 p. Thus the advertising can be seen as a medium for communicating or providing knowledge to the customers from the recognized authority or person.  
Pages: 12 (3000 words), Research Proposal
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Corporate Finance Field and Shareholder Value Creation by Acquiring Firms in Emerging Markets
Herz insisted that accounting professionals have all the rights to accommodate both fair value & historical costing in one accounting model but fair value is mandatory. He informed that prior to working on SFAS statement 157 they interviewed some of the portfolio managers and financial analysts that follow companies that handle energy trading regarding the feasibility of fair value.
Pages: 10 (2500 words), Research Proposal
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The Prospects of Entering Dachser Far East Ltd in Chinese Market
The objectives of the proposed study are to evaluate through a careful and well-planned analysis whether it is a good strategic initiative to relocate DAFE’s operations and to recommend solutions based on the analysis that can assist DAFE towards achieving success through the proposed business expansion.
Pages: 13 (3250 words), Research Proposal
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Significant Competitors of TS
Sampling Plan and Data Analysis relate significantly with each other, and for quantitative analysis, the researcher will utilize the formula mentioned in the paper. On the other hand, the UoH will put efforts to analyze the data qualitatively by identifying trends, similarities, or specific differences between TS’s activities and its competitors.
Pages: 10 (2500 words), Research Proposal
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The Intricate Relation among Culture, Masculinity, Product, Advertisement, and Marketing
Gender is one of the most common themes in an advertisement. In the past, femininity has been the dominant subject in the most advertisement. However, in recent years, there has been an upsurge on the depiction of masculinity in advertising. In this regard, the role of culture in understanding the image of the masculine becomes necessary.
Pages: 12 (3000 words), Research Proposal
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Formal and Informal Market Research for Business School
One main point that needs to be addressed by the business school is the difference between formal and informal market research.  Formal research appears to be more common because it is often described in more depth, in terms of how companies can listen and learn through formal means of observation such as experiments, surveys, and focus groups. 
Pages: 10 (2500 words), Research Proposal
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Kodak's Potential Niche for Digital Picture Frames
Kodak products are bought both by individual customers on a small scale and are also large-scale investments by companies particularly health care firms. Though Kodak health imaging products and services are not faced with the slump, it is the imaging supplies to the general customers which are resulting in a decline.
Pages: 11 (2750 words), Research Proposal
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Market Analysis- Opening a Tapas Restaurant in Pearland Texas
Once this is done, the firm concerned has to make sure that they are in position of gratifying the desires and requirements of each section. Marketing aims, which add to the achievement of the general industry objectives should be recognized for all target markets. The objectives must be in quantitative language, should indicate the target market and must also point out the period within which the goals must be attained.The idea of opening an outlet of Tapas Restaurant in Pearland Texas is a
Pages: 6 (1500 words), Research Proposal
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Social Media and Mobile Search Marketing in Saudi Arabia
According to reports released recently, there are approximately over three million Saudi Arabian Internet users who spent over three billion dollars in making purchases through ecommerce in the year 2010 (Bartlett, 2001). The biggest selling products were electronics which came second to the sale of software products during the year 2010 (Hillman et al, 2008). This implies that businesses who had invested in the internet during the year made big profits as a result of their investment
Pages: 5 (1250 words), Research Proposal
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Marketing Proposel For a Product
The various environmental initiatives as well as focusing upon different sustainability aspects ultimately supported the organization to attain success in this competitive marketplace (Michman & Mazze 127).The production of agricultural products provides certain risks and uncertainties for the organizations intending to sustain in this competitive financial market. . Kellogg’s efficiently performs its business operations in different regions throughout the globe. It has been observed that
Pages: 8 (2000 words), Research Proposal
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Development of application (Apple Samsung) that can attract real estate tenants in singapore. (Guru property)
Users can navigate options with the help of installed applications like Open Street View, Google Maps, WikiMapia and other information systems installed in their smart phone. Research scholars such as Lily, Tiong, & Ramchand (2011) have stated that rise in property price in countries like Singapore due to Global financial crises has affected the demand for real estate property. Property is a significant sector in South East Asian countries like Singapore hence real estate business houses need
Pages: 12 (3000 words), Research Proposal
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Proposal for primary research
Implications for today’s multi-national company marketers that using standardised marketing strategies will not be effective and refutes the notion that global convergence is a legitimate fact. This indicates that marketers operating in foreign nations should develop marketing communications that are sometimes aligned with existing cultural norms and preferences.This article lends support for the notion of global convergence as a result of cross-cultural exposure in India. The research study
Pages: 16 (4000 words), Research Proposal
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Tourism destinations in the digital and social media age
Advancement in technologies and increase in usage of internet has resulted in consideration of information search as a well-established segment of research. Moreover, various consumer and marketing studies reflect preference of individuals towards information search prior to any consumption decision (Gursoy and McCleary, 2004). Information related to a tourist destination emerges not only from experienced visitors, but also from travel catalogues, tourism related magazines and other supplements
Pages: 8 (2000 words), Research Proposal
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Emotions in advertising and consumer behaviour
This has helped change consumer perceptions about brands and has inevitably impacted consumer purchase decisions online.Advertising is a key driver of consumer behavior as it reaches the consumers by spreading awareness and affecting their attitudes towards products. Effective advertising goes a long way reaching out potential consumer markets and influencing consumer choices and buying decisions. The relationship between a consumer’s emotional center and buying behavior is well-founded as
Pages: 7 (1750 words), Research Proposal
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The Role of online Marketing with social media in Tourism Destination Marketing
Relating to the above problem the research paper aims to understand the growing use of online and social media marketing activities by the DMOs to effectively market and promote the tourism region to the different visitors and tourists. It would effectively tend to understand the different types of social media networks and online marketing activities used by the DMOs to market the destination or region to the tourists.What is the impact of marketing and promotional activities conducted over
Pages: 10 (2500 words), Research Proposal
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Market Research Proposal
A theoretical perspective, it can be affirmed that the decrease within the interest levels of the customers eventually minimises the scope of developing multiple other products of similar category and also the revenue attainment opportunity. Rest apart, another credential objective of preparing this proposal is to focus upon collecting credential information regarding the potential changes that the customers intend to see within this product. Further part of the proposal will mainly encompass
Pages: 8 (2000 words), Research Proposal
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Culture and KFC in Chinese Market
To examine some of the already existing theoretical frameworks (journals, books, research and verbatim), on the subject of quality of culture and KFC in Chinese markets. In some way, this part of the proposal seeks to find a relationship between the subject of study and the previous works on the same. In one way or another, such past literature should be able to corroborate each other or differ in views. The section relies on the analysis of previous studies relating to the survival of KFC in
Pages: 9 (2250 words), Research Proposal
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Marketing research proposal Mercedes-Benz( how can MB attract costumer from age 27-37 in USA)
Promotions on premium magazines, television channels and shows attracting HNI audiences, radio ads should be the main target (Saridakis and Baltas 5-10).The vehicle brand should position itself as the car with style, comfort and luxury. Self-indulgence must be the key factor of the marketing strategy. The attributes of the car, from its premium quality seat material, color, texture, interior and exterior designing, the ambience, experience of riding it, the technology used are the main areas
Pages: 7 (1750 words), Research Proposal
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