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Marketing Research Proposal

Independent Research Proposal
For instance, the main strategies used by the KFC includes offering competitive prices, developing quality and diverse products, and ensuring that the products are in convenient locations where the target markets can easily access (Montgomery & Chester 2009, pp. Finally, the study will help in exploring the development strategies of the KFC and comparing it with other international restaurants such as the McDonalds. Therefore, if problems are detected in the strategies, areas of weakness will
Pages: 5 (1250 words), Research Proposal
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Integrated Communication Plan
Around 33 million people in the UK play video games. Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment of social or casual gamers can be an important segment that Nintendo WiiU can target. 
Pages: 14 (3250 words), Research Proposal
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Attitudes Towards The Consumption of Fashion Brands
Moreover, business growth of service industry is helping the nation to become one of the economic superpowers in Africa. This particular study will help to understand the perception and buying behaviour of the middle class people of Generation Y. Moreover, the study will analyse the attitude of these people towards the consumption of conspicuous goods.It is true that global business environment is becoming highly competitive as several leading organizations in this world are trying to adopt and
Pages: 11 (2750 words), Research Proposal
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An Analysis of the Groups On Organic Food Consumption Market In China: a Case Study of the URBN Hotel In Shanghai, China
The concept of the research is based on consumer behaviour and marketing. The role of different environmentalist groups like the go green groups in emerging economies like China are considered for the research. The concepts of motivation, needs and other dimensions of consumer behaviour have also been focused on in this study. Consumer preferences are dependent on different determinants like social strata, consciousness, income distribution, education level, availability of products and
Pages: 15 (3750 words), Research Proposal
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The Volkswagen Beetle - German Company
The strategy for beetle marketing department is to be the practical vehicle that supports every time you are going to meet friends by playing music and searching in the GBS. On the other hand, Volkswagen Beetle marketer uses the modelling marketing for young millennials by including technology such as apps with iPhones and improving the car style to follow the new modern. 
Pages: 6 (1500 words), Research Proposal
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Should Coca-Cola introduce a new healthy alternative in order to satisfy the health-conscious consumer and therefore increase sales
The Coca-Cola Company (CC) is a major beverage brand that offers both carbonated and non-carbonated drinks. The company began in 1899 offering the product ‘Coke’ to the United States market and rapidly became one of the worlds most popular brands. Now Coca-Cola runs an international operation and manufactures several soft drink brands.
Pages: 8 (2000 words), Research Proposal
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