Why is Japanese Video Game Culture so Different from U.S.?
Why is this? In Japan, the cultural norm is much different than in the United States in terms of a philosophy regarding collectivism versus individualism. In Japan, oftentimes decision-making is made via opinions stemming from group consensus rather than through expression of individualized values (Mathis & Jackson, 582). This means that when discussing video games and their level of enjoyment, Japanese consumers will be more apt to take the opinion of the collective whole. Since there is a