Mallard, Dana highlight examples of converged media sites in America. These include the Tampa Bay Online (TBO.com), which is a fully converged venture involving 3 companies. Together, they operate on common resources to offer products and services through websites, newspapers, and TV stations as well as selling ads and cross marketing.
Young girls are starving themselves and undergoing surgeries to change their appearance to look like the people on the videos without realizing that in the process they are harming their own effect on themselves. Bell, et al. indicate that discrepancies indicated in the media lead to increasing the body image dissatisfaction among these consumers.
A significant amount of research has examined the connection between storytelling and marketing effectiveness in blogs. Liu and Wu (2011) argued that storytelling was an essential tool that business marketers have used to engage consumers. This research articulated a multitude of elements related to the impact of blogs directed towards consumers.
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