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Marketing Research Paper

What Is the Qualitative Research Useful for the Company
In general, there are two types of questions one will ask, open-ended or closed-ended. In open format questions, there are no predetermined set of responses, and the participant is free to answer however he chooses. Closed format questions are in the form of a multiple-choice question. They are easy for the respondents.
Pages: 4 (1000 words), Research Paper
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Nigeria as Economic Power-House With Education and Technological Development
Aims to provide uniform principles in the international trade avoids disputes, and the member countries adopt them by way of prudence, through the implementation of these standards in different countries depends upon the internal factors and the governments’ will.
Pages: 6 (1500 words), Research Paper
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Packaging and Shelf-Positioning and Impulse Buying
The aim of this research is to determine whether better packaging or better shelf-positioning influence the impulse buying of consumers. It aims to determine whether the high visibility of fast-moving consumers’ goods through proper shelf-positioning result in the diminishing impact of packaging on Impulse buying.
Pages: 4 (1000 words), Research Paper
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Analysis of the Market of Showroom Trademark
Trademark’s owners know that they are selling on the quality tangent more than any other factor. This is the reason why Trademark is known to be a ‘killer’ watch amongst the competitors because it is able to garner quite a lot of fame and recognition due to its sophistication and the value which it brings for its buyers.
Pages: 5 (1250 words), Research Paper
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Apple Inc: Brand Marketing Campaigns and Its Influence on Apples Corporate Identity in the Consumer's Mind
John Sculley, the former CEO at Apple Inc., increased Apple advertising budget from $15 million to $100 million in the early 90s, and the current CEO, Steve Jobs spent close to $100 million in the marketing campaigns of iMac alone. With these spending and effective marketing campaigns, Apple Inc. was able to create a positive corporate identity
Pages: 9 (2250 words), Research Paper
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Impact of Loyalty Programs in the Hospitality Sphere
Robles and Leyva note that with hotels there is often a pattern of multiple loyalties, with the decisions based on the brand, location, and cost and, for frequent users, the loyalty schemes do appear to have an impact. Taylor looks at loyalty and refers to the use of ‘duopoly’ where consumers are likely to have loyalty to two different suppliers.
Pages: 10 (2500 words), Research Paper
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Kraft Tang Consumer Sales Promotions and Sales Promotions
Tang has had to face a lot of challenges both locally and internationally in terms of sales promotion. According to the Kraft Foods Inc Annual Report (8), they concentrate their marketing efforts in three key areas: the first is targeted at the consumer in the form of mass-media, out-door, print and digital media, the second is offering consumer incentives like coupons and contests and lastly they engage in trade promotions to facilitate their price features and merchandising to consumers.There
Pages: 6 (1500 words), Research Paper
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Product and Price Analysis of Steelco
The first point to be noted about the price analysis is that the wide flange steel products are that the market is very price sensitive. Thus the market is very competitive for any marketer and local players compete on the basis of the low prices they charge in lieu of these products they sell to the customers.
Pages: 6 (1500 words), Research Paper
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International Marketing Strategy
According to the research findings, it can, therefore, be said that companies around the world are identifying the need for developing their core competencies to face in the international market. With the opening up of the world economy and Globalization, consumer tastes and wants are also getting diversified.
Pages: 11 (2750 words), Research Paper
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Marketing Research
Company is well aware of the fact that the most specialty gourmet stores are located in the eastern half of the US and they do a roaring business there. In the last few years or so a sizeable population has moved from Philadelphia, New York, and New Jersey to the west coast due to job prospects in technology sector and these populations are well aware about the concept of gourmet stores. In view of the various alternatives, the major issue is to find the most promising locations where
Pages: 4 (1000 words), Research Paper
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Mass Customisation and Personalisation
In this research, market segmentation is emphasized as the main theme to describe the concept of mass customization and personalization.The main idea behind mass customization and personalization is to use the differences of the people as one way of turning the customer’sheterogeneous needs into a competitive advantage for business. Taking it from ones point of view, it can be discerned from real life experiences that the more personal things you possess are the more they fit you and hence
Pages: 16 (4000 words), Research Paper
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How an Ice Company Participates in Cold Chains in Developing Countries
A possible way of attaining such is through embracing diversity. Embracing diversity is important to make the business venture into producing more products rather than focusing on a single line in the market. The cold chain industry involves a number of sub-sectors, such as food management, medicinal vaccines, use in the hospitals, for the preservation of corpses and other related sectors. The firm should target the marginalized areas in terms of consumable grade ice products such as ice pure
Pages: 8 (2000 words), Research Paper
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The influence of marketing communications on brand awareness and loyalty
The marketing expenses accounts for all the organization activities required for creating a brand, new products so that to provide a good image of the organization, and retain the existing customers.The perceived advertising spending contributes to the successful creation of brand equity, as stated in some studies. Advertisement is very crucial because it has a positive impact on customer behavior (Keller, 2003). When the consumers perceive that high spending on advertising, it contributes to
Pages: 6 (1500 words), Research Paper
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Avon Inc Strategic Analysis
Avon limited is arguably the powerhouse of the beauty industry across the globe. The company boasts of over $10 Billion in direct sales and reports that it's the biggest direct seller of cosmetics around the globe. That position that it enjoys is under threat with the entrance of other players in the industry.
Pages: 14 (3500 words), Research Paper
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Indian Beer Market
India is among the top countries in the Asia Pacific that has large beer markets. Further, the market is steadily growing and anticipated to cross over every part of the population shortly. Beer Market research in India provides a comprehensive analysis of the steady growth of this industry.
Pages: 15 (3750 words), Research Paper
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Marketing and Globalisation
Economic globalization is a trend towards deep integration of financial markets and trades from different countries in the world. In this regard, globalization opens local and international perspectives to a wider outlook of interdependent and interconnected world with the movement of goods.
Pages: 11 (2750 words), Research Paper
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The Marketing Analysis of Tiffany & Co
Pages: 8 (2000 words), Research Paper
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The SWOT Analysis of Tiffany & Co
Qualitative analysis is a method that is used to assess investigate or company opportunities and decide by use of the non-quantifiable method. It is mainly used as a tool to get a close look at a company. However, Sound company conclusion often comprises the incorporation of both methods.
Pages: 15 (3750 words), Research Paper
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Strengthening the Connection between Harrods Firm and Chinese Consumer
The connection with customers has diminished due to advancement in technology and globalization. Most millennial consumers purchase their goods and services through online platforms making it difficult to connect with them using traditional strategies including word of mouth marketing.
Pages: 18 (4500 words), Research Paper
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Contemporary Consumer Behavior Issues
Consumer behavior concerns the actions of the consumers to purchase. The decision to choose a product lies in the consumer's choices to optimize their consumption schedules or wanted to be irrational. The traditional understanding highlighting the consumer needs concentrates on the old economic theory.
Pages: 8 (2000 words), Research Paper
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