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Marketing Research Paper

The Selling Concepts In Sports Marketing
The trend of sports marketing has affected sports at all levels; from the professionals to small leagues. It is not easy to specifically pinpoint where sports marketing all began (Kamphorst and Roberts, 1989, pp 33). Similarly, it is neither easy to establish the developmental phase we are in nor the future of this emerging marketing field.
Pages: 10 (2500 words), Research Paper
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Marketing Strategies and a More Successful Company: Energy Drink Industry
Customer relationship management (CRM) is one of the major developments happened in the current century in marketing and business activities. Successful firms must have viable products at prices consumers are willing to pay, the means to get the products to the place where consumers want to buy them.
Pages: 10 (2500 words), Research Paper
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Product Design Processes to Meet the Needs of Customers
The criteria taken into account are: “business history, technological infrastructure, and marketing thrust”. Marketing research and a scientific study of the data and results can provide information on technological trends, the influence of local governmental, federal restrictions, and the impact of industrial restructuring in the product field  
Pages: 10 (2500 words), Research Paper
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The Conditions in the Airline Industry and the Opportunities in Low-Cost in the American Airlines
The combination of the strategies has provided a comparative advantage to Southwest Airlines. Since most of the companies are imitating the strategies of Southwest Airlines, it is the time for Southwest Airlines to come up with more competitive strategies. Based on SWOT critical factors, the following strategies are recommended to the company.
Pages: 8 (2000 words), Research Paper
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Analysis of the Customer Environment, the Industry and Competitors for Apples iPad
 Part 3 builds upon the research to make recommendations for future strategies so that the iPad can be successful. We discuss the main objectives and issues and give precise details of different aspects of the marketing strategy including product, pricing and distribution strategies, and the targeting of particular groups of users 
Pages: 16 (4000 words), Research Paper
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Coca Cola in UAE
The present research has identified that in the 1980s the Coca-Cola company returned to the market of the Middle East. At that time, Pepsi was doing well and controlled almost 95% of the market. The weather and less consumption of the alcohol made it apt for the development of the soft drinks market. The market has a huge potential for growth.
Pages: 5 (1250 words), Research Paper
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Marketing Innovation in Apple Inc and Its Strategies
Engineering is an important aspect of a product because it focuses not only on its technology but also on the design of the product. It makes the product effective and comfortable to use. Marketers tend to collaborate with the innovative engineers to build upon the touch points of the target audience.
Pages: 9 (2250 words), Research Paper
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What Is the Qualitative Research Useful for the Company
In general, there are two types of questions one will ask, open-ended or closed-ended. In open format questions, there are no predetermined set of responses, and the participant is free to answer however he chooses. Closed format questions are in the form of a multiple-choice question. They are easy for the respondents.
Pages: 4 (1000 words), Research Paper
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Global Outsourcing and Offshoring
Outsourcing and its impact can be simply understood with one of the most basic theories of labor supply and demand. Under normal circumstances, the supply and demand curves of labor decide the wages in the employment industry. However, an increase in the supply of labor shifts the supply curve towards the right.
Pages: 9 (2250 words), Research Paper
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Packaging and Shelf-Positioning and Impulse Buying
The aim of this research is to determine whether better packaging or better shelf-positioning influence the impulse buying of consumers. It aims to determine whether the high visibility of fast-moving consumers’ goods through proper shelf-positioning result in the diminishing impact of packaging on Impulse buying.
Pages: 4 (1000 words), Research Paper
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Impact of Loyalty Programs in the Hospitality Sphere
Robles and Leyva note that with hotels there is often a pattern of multiple loyalties, with the decisions based on the brand, location, and cost and, for frequent users, the loyalty schemes do appear to have an impact. Taylor looks at loyalty and refers to the use of ‘duopoly’ where consumers are likely to have loyalty to two different suppliers.
Pages: 10 (2500 words), Research Paper
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UK Sofa-Bed Market
Usually, a combination of demographic variables is used to segment the market. According to this segmentation, the consumer wants and abilities change as they age or mature. Gender is also an important variable because men and women have different attitudes and behave differently when it comes to products and buying decisions
Pages: 8 (2000 words), Research Paper
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Product and Price Analysis of Steelco
The first point to be noted about the price analysis is that the wide flange steel products are that the market is very price sensitive. Thus the market is very competitive for any marketer and local players compete on the basis of the low prices they charge in lieu of these products they sell to the customers.
Pages: 6 (1500 words), Research Paper
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International Marketing Strategy
According to the research findings, it can, therefore, be said that companies around the world are identifying the need for developing their core competencies to face in the international market. With the opening up of the world economy and Globalization, consumer tastes and wants are also getting diversified.
Pages: 11 (2750 words), Research Paper
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Marketing Research
Company is well aware of the fact that the most specialty gourmet stores are located in the eastern half of the US and they do a roaring business there. In the last few years or so a sizeable population has moved from Philadelphia, New York, and New Jersey to the west coast due to job prospects in technology sector and these populations are well aware about the concept of gourmet stores. In view of the various alternatives, the major issue is to find the most promising locations where
Pages: 4 (1000 words), Research Paper
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Mass Customisation and Personalisation
In this research, market segmentation is emphasized as the main theme to describe the concept of mass customization and personalization.The main idea behind mass customization and personalization is to use the differences of the people as one way of turning the customer’sheterogeneous needs into a competitive advantage for business. Taking it from ones point of view, it can be discerned from real life experiences that the more personal things you possess are the more they fit you and hence
Pages: 16 (4000 words), Research Paper
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Marketing and Globalisation
Economic globalization is a trend towards deep integration of financial markets and trades from different countries in the world. In this regard, globalization opens local and international perspectives to a wider outlook of interdependent and interconnected world with the movement of goods.
Pages: 11 (2750 words), Research Paper
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The SWOT Analysis of Tiffany & Co
Qualitative analysis is a method that is used to assess investigate or company opportunities and decide by use of the non-quantifiable method. It is mainly used as a tool to get a close look at a company. However, Sound company conclusion often comprises the incorporation of both methods.
Pages: 15 (3750 words), Research Paper
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Strengthening the Connection between Harrods Firm and Chinese Consumer
The connection with customers has diminished due to advancement in technology and globalization. Most millennial consumers purchase their goods and services through online platforms making it difficult to connect with them using traditional strategies including word of mouth marketing.
Pages: 18 (4500 words), Research Paper
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Contemporary Consumer Behavior Issues
Consumer behavior concerns the actions of the consumers to purchase. The decision to choose a product lies in the consumer's choices to optimize their consumption schedules or wanted to be irrational. The traditional understanding highlighting the consumer needs concentrates on the old economic theory.
Pages: 8 (2000 words), Research Paper
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