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Marketing Research Paper

Possible Disasters that Can Affect Bazaar Ceramics
Natural Calamities. For example, floods, earthquakes, tornadoes, snowfall, hurricanes, tsunamis. This can lead to the destruction of business premises. Link and Power Failure or Malfunction. These can lead to serious business losses - e.g. Telecommunication link failure, power failure, network failure.
Pages: 6 (1500 words), Research Paper
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Use of Social Media Marketing By Starbucks and Jamaican Blue Mountain Coffee
This paper illustrates that sales promotion is an important element of promotional mix that can be used effectively by both companies to promote their products. Sales promotion is an element utilized in the accomplishment of the five promotional objectives such as building the product awareness, creating interest, offering information, stimulating demand, and reinforcing the brand.
Pages: 3 (750 words), Research Paper
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The Coca-Cola Company
During 1980s and '90s, the Coca-Cola Company was the global leader of non-alcoholic beverage company and had portrayed itself as one the best blue chips companies. This was the phase when the company was led by the team of Roberto Goizueta and Warren E. Buffett. However, after this immediate period of glory, it faced a threat from the key rival PepsiCo Inc.
Pages: 6 (1500 words), Research Paper
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How Do Consumer Characteristics Influence Buying Behavior
It is evidently clear from the discussion that back in the old days, it was easier to determine what makes consumers buy what they buy. A market was just that- a marketplace. Bazaars and shops directly dealt with the customers they were selling products to and thus were aware of the moods and preference as well as how different contexts influence the consumption of various products.
Pages: 9 (2250 words), Research Paper
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Leader Follower Communication in Organization
In this paper, the type of data collection, a method used was qualitative analysis, which involved a collection of data via interviews mainly verbal to avoid consuming the employees time. One of the factors that stood out is the fact that communication is effective and necessary when dealing with leaders and followers.
Pages: 5 (1250 words), Research Paper
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Petro-Canada's Total Compensation Strategy and Program
This paper illustrates that every staff in the company is subjected to the same comprehensive benefits and there is no business in that. Some of the benefits are determined by the company; however certain benefits schemes are subjected to more flexibility by the employees. Employees have a certain amount of liberty to decide plans for the schemes.
Pages: 6 (1500 words), Research Paper
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Social Media Marketing Campaigns
This paper illustrates that social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’s or a company’s, products or services are valuable. Today many people have access to the internet and so they visit social media sites.
Pages: 10 (2500 words), Research Paper
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CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR
This was when compared to those who had below average self-image congruity levels (Gordon, 2006 p140).For this case study, the consumers were found to be dissonance-reducing buyers (Gordon, 2006 p141). They were highly involved in the jewellery purchase since the product was expensive. There was minimal difference between the brands of jewelry that existed. The consumers were also found to be complex buyers as they were buying highly valued products, and they looked for detailed information
Pages: 2 (500 words), Research Paper
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The Importance of International Marketing
The paper tells that in order for a company to prosper for a longer period of time, it is advisable that the company should reach out to an international market. Why is this so? Why not be content with the domestic consumers? First, because of today’s globalized economy, there is a need for companies to respond to the changing times and the changing tastes of their consumers.
Pages: 26 (6500 words), Research Paper
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Classic Airline's Marketing Problems
It is evidently clear from the discussion that the number of customers who used to travel through the Classic Airlines has decreased drastically. “By January 2005, Classic’s declining Classic Rewards program measured a 19 percent decrease in the number of Classic Rewards members and a 21 percent decrease in flights per remaining member”.
Pages: 12 (3000 words), Research Paper
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The R &D manager of the PVT
Depending on the actual analysis and analytical parameters applied by Morgan, Rubenstein and Salvatori will have different approach to cub the situation. With the information at hand, they may deliberate on their already drafted alternative ways of action or formulate new approaches.
Pages: 4 (1000 words), Research Paper
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Direct-Benefit Effect as a Vital Part of Economics and Business
This increasing return may either emerge from the supply side resulting from the learning effect which is either learned through doing or using a product or in the demand side as a result of a positive network. In other words, it also takes into concern all those externalities that raise the benefits of a product or technology that arise for each user from the increasing number of users of the similar product. 
Pages: 5 (1250 words), Research Paper
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Marketing Research for a Company in Dubai
Organization kept similar brand name for each and every differentiated products, such as Masafi mineral water, Masafi fruit juices, Masafi basmati rice and Masafi tissue box. Therefore, it can be stated that the organization has developed and implemented umbrella branding strategy in its business operation process. In terms of trademark, the management of the organization used to keep an innovative tag to patent its differentiated products, i. “A World of Good”. It refers to the
Pages: 10 (2500 words), Research Paper
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Postmodernism and Integrated Marketing Communications
According to the research findings, it can, therefore, be said that postmodernism has significantly influenced the way marketers should perform their job in the twenty-first century. With the trade liberalization reforms and globalization, an increasing number of companies have gained access to the global market.
Pages: 12 (3000 words), Research Paper
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Cultural Communication: Doing Business in another Country
This paper illustrates that previous relationships between India and UK provide an appropriate environment for doing business, especially for an American based company. From the India-UK relationships, Indians have made English one of the commonly used language, making communication between Americans and Indians a smooth aspect.
Pages: 4 (1000 words), Research Paper
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Doing Business Internationally - Expanding Market Boundaries to Other Nations
India on its part also has cultural advantages and disadvantages for a foreign-based business making entry into the country. On the advantages, the nation has strong family beliefs and systems, making family an important institution of operation. Businesswise, such an approach is beneficial to the business as it establishes customer.  
Pages: 19 (4750 words), Research Paper
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China's Economic Analysis
This paper illustrates that in the modern era, it has become a policy response of the governments to try to maintain a stable and attractive currency with regard to foreign trades. Several nations, China included have adopted measures that have been aimed at preserving the trade surplus and maintaining a positive balance of payments.
Pages: 10 (2500 words), Research Paper
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Herbal and Vitamin Supplements
Online sellers of the same products, Nutri will be marketing already exist, and that will be a source of competition for the company. Nutri’s move to the online retail will be met by competition from Healthspan, Holland and Barrett, Just vitamins, Zipvit, Natures Best, and Lamberts.
Pages: 5 (1250 words), Research Paper
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Global Marketing and Internet, Social Responsibility
Different environmental factors will affect the sale of beef burgers. Social factors such as the campaign against obesity, healthy eating activism, as well as the adverse effects associated with beef consumption will affect the sale of the beef burgers. Moreover, economic factors will affect the sale of the beef burgers because customers must be willing to spare a minimum of $3.00 to access a single burger.
Pages: 5 (1250 words), Research Paper
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Marketing and Management Critical Assessment
Dior was established in the year 1946 and is the retailer and producer of Christian Dior and also holds about 42% of LVMH Moet Hennessy and also Louis Vuitton which are considered as the largest luxury goods in the world. Dior holds a leading position in the fashion world even after 50 years of its operation in the fashion world.
Pages: 16 (4000 words), Research Paper
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