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Business Literature review

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Burger King’s “Whopper Sacrifice Your Friends” is a Facebook application that gives away one free Whopper to anyone who will delete 10 of their Facebook friends. The campaign was launched in the US but the case is a relevant study. BK said that they wanted to prove that a whopper is more important to their customers than their friends are.  
Pages: 8 (2000 words), Literature review
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Corporate Social Responsibility
The concept of CSR is also referred as a social obligation of companies (Dahlsrud, 2008). Marrewijk (2003) illustrates that the CSR is the intersection of different disciplines, perspectives, and the ideological position of society, therefore, it is not possible to propose a biased definition.
Pages: 20 (5000 words), Literature review
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The Corporate Strategy for China Mobile Communications
Correspondingly, the revenue from the wireless data traffic services was also recorded to be RMB47.4 billion with a growth rate of 62.2% as compared to the results of the first six months of last financial year.According to the interim report of the year 2013, the report of the company has also highlighted that the revenue structure of China Mobile achieved a remarkable growth 
Pages: 18 (4500 words), Literature review
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