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Business Literature review

Consumer behaviour of subscription- based home protection alarms

This essay discusses that major problem for conducting research on UK home alarm security industry is non-availability of data and absence of contemporary resources. Generally, Security Industry Authority (SIA) conducts annual market analysis but their reports are confidential in nature and can’t be accessed easily. Despite such limitations, the researcher has used existing reports on the topic in order to understand profile of the industry. MSI reported that UK home security market is

Pages: 13 (3250 words), Literature review
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To what extent does the internal environment of Tesco enable it to survive and prosper in a global knowledge economy
More importantly, the companies that have failed to adopt proactive, calculated, informed approaches and have tried to remain mere spectators, the environmental forces have not forgiven them for the same and they are history. That explains why Nokia, which started it business as lumber company that made equipments needed to cut down the forests diversified, adapted, changed, and innovated to become the biggest seller of mobile phones in the world. Vodafone Airtouch received its success by
Pages: 17 (4250 words), Literature review
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The Competitive Advantages of Apple Inc.
Situational leadership theory considering two leadership sides in terms of relationship behaviors and tasks and mix and matching the intensity of these two to come up with specific leadership types: selling, telling, delegating and participating.As per Contingency theory, the leaders of any group are required to opt for an appropriate leadership style considering the readiness of the following group. The selling style can be effective for willing but unable subordinates; while, the telling
Pages: 12 (2500 words), Literature review
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SMEs and Social Networking
According to Weber (2009), both developed and developing states have experienced great effects of the social networking development. More than 130 million Europeans are involved in social networking in one way or another. Between 2006 and 2007, Facebook grew by 270% whereas Bebo which is relatively more popular in the UK than the US by 172% (Weber, 2009). However there are speculations that the amount of time people spend on social networks is reducing. This has been explained either as an
Pages: 8 (2000 words), Literature review
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Free Advertising and Marketing
Burger King’s “Whopper Sacrifice Your Friends” is a Facebook application that gives away one free Whopper to anyone who will delete 10 of their Facebook friends. The campaign was launched in the US but the case is a relevant study. BK said that they wanted to prove that a whopper is more important to their customers than their friends are.  
Pages: 8 (2000 words), Literature review
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Research & Professional Skills - The key considerations when developing an international business
Governments play an important role in shaping how games or competition would be played or how competition would be regulated or not regulated. Thus, according to Beyer & Fening (2012), business regulations, trade barriers and policies on property rights are important considerations that have to be thoroughly understood before expanding a business internationally.Guang and Trotter (2012) emphasized on the importance of cross-cultural business communication as an important consideration in
Pages: 6 (1500 words), Literature review
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To Build a Strong Brand within the Fashion Industry
Reason Building strong brand in the fashion industry benefits the marketers in several ways such as reducing the issues related to the price sensitivity, increasing market share revenue, and brand equity and customer loyalty (Admedia, 2007, p.Branding helps both the buyers and the sellers. From the perspective of a buyer branding helps the buyers to identify the products that the buyers like or dislike; it helps the buyers to identify the desired marketer; Branding helps the buyers to properly
Pages: 17 (4250 words), Literature review
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Corporate Social Responsibility
The concept of CSR is also referred as a social obligation of companies (Dahlsrud, 2008). Marrewijk (2003) illustrates that the CSR is the intersection of different disciplines, perspectives, and the ideological position of society, therefore, it is not possible to propose a biased definition.
Pages: 20 (5000 words), Literature review
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The Corporate Strategy for China Mobile Communications
Correspondingly, the revenue from the wireless data traffic services was also recorded to be RMB47.4 billion with a growth rate of 62.2% as compared to the results of the first six months of last financial year.According to the interim report of the year 2013, the report of the company has also highlighted that the revenue structure of China Mobile achieved a remarkable growth 
Pages: 18 (4500 words), Literature review
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International Students Choice Of Brand Products
Several marketing communication tools, such as price promotion and advertising elements are being used by organizations in order to attract the target customers. The views of Mattelart and Keegan provided a valuable direction to the topic. In addition to this, brand managers used to enhance knowledge sharing regarding own brands that is central to the brand equity (Keller, 2008 and Sun, 2009). When the organizations go for international advertising, it is highly important for them to maintain a
Pages: 5 (1250 words), Literature review
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Effects of the credit crunch in terms of regeneration and redundancies
However, after enjoying the financial boom for approximately 6 years, the property sector experienced tremendous drop in price, which was lower than yield on the government bonds.According to the States of English Cities, cities in the UK in terms of regeneration enjoyed extensive growth prior 2001. Compared to other areas, regeneration zones exhibited considerable improvement (British Property Federation, 2014). An analysis by the Investment Property Databank (IPD) suggests that between 1980
Pages: 9 (2250 words), Literature review
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Literature Review (writer can chose topic from options given in the assignment criteria document attached)
To improve employees’ engagement and performance, companies can use such mechanisms as effective communication that enables to see clear goals and expectation of employees. Sharing information increases employees’ sense of ownership. Besides, active promotion of organizational values, ethical considerations and reputation make employees care for their organization, enhancing their effective contributions. Constant feedback about the employees’ performance will also promote the more
Pages: 8 (2000 words), Literature review
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Terrorism and Global Events
Prior to September 11 terror attacks in New York, the 1972 terrorist attack on Israeli team at the Munich Olympic is one of the deadliest terror attacks on a major global event. According to Drakos and Ali (2004), eleven Israeli athletes were killed in a botched attempt to rescue them from the terrorists.
Pages: 8 (2000 words), Literature review
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