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Your manager of the chosen organisation has asked you to compile a report investigating opportunities using a digital approach to marketing your products & services Essay Example

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Your manager of the chosen organisation has asked you to compile a report investigating opportunities using a digital approach to marketing your products & services

Its shares were first traded on the New York Stock Exchange in the year 1972. No other retail store in the world is larger than Wal-Mart. In addition, in terms of private employers Wal-Mart ranks first with more than two million employees in all its stores worldwide. Wal-Mart, a family controlled company is among the most valuable companies in the world Walton’s family controls 48% of the company shares. Sam Walton founded the company in the year 1962 and then it was incorporated in the year 1969.The company offers a wide range of products in all its stores worldwide. For instance, the company is known to be the largest grocery store in the United States of America. It also sells household items such as furniture and utensils, electronics, jewelry, clothing, baby products, beverages, beauty items as well as pharmacy products. In addition, the company also offers a number of services. Among the services include; photo services, paint mixing and Marlin travels. In addition, the company has regal nail, salon and spa, a program that offers services such as manicure, pedicure as well as nail care services (Walmart, 2012).The company offers its products and services to a wide range of customers. It targets the youths, the old as well as children. This is a strategy that has helped it gain a large share if the market. It offers almost anything that people from different age groups are likely to buy. It has a marketing strategy that has been of much benefit to its operation and that has contributed to its global growth making it one of the biggest companies in the globe. For instance, it offers its products and services at a relatively lower price as compared to its competitors. Its products are pocket friendly and affordable to many people. In addition, the company has products that fit for every class of people in terms of income (i.) income earners, middle class as well as high class earners. Walmart uses a number of methods to market and promote its products and services. It is known for its digital presence. It is one of the companies that market its products and services as well as engage with its customers online.Walmart has a great digital presence. It has launched a TV advertising and a new digital advertising campaign aimed at showing his real walmart. It has opened a website (www.com) where it is advertising its products its services. It is a campaign that will enable customers to


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preview essay on Your manager of the chosen organisation has asked you to compile a report investigating opportunities using a digital approach to marketing your products & services
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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