The potential of events as a vehicle to harness and advertise local tourism could be a potential solution for tourist destinations that will reinvigorate if not revitalize its tourism industry. There are instances that events are even used to highlight if not present the cultural heritage of one location (Allen, et al. Using events as a natural marketing strategy to highlight the tourist attraction of a location or a venue could also attract not only the tourists themselves but also the investors that can develop a location further.In this regard a framework that constitutes the participation of educational tours, rest and recreation facilities in addition to the actual event themselves shall be developed. The framework should take into consideration the cost implication of the non event related activities to the profitability of the event itself (Conway, 2009). Various strategies shall also be developed to ensure that there is synergy on the goals of the event organizers and the managers of tourist destination.Developing a standard metric for success that would take into consideration the different goals and aims of the various sectors involved in the execution and management of an event would help the events management industry. The metrics in particular will help in assessing the direction of the events management industry as a serious industry that can stand toe to toe with the other service industries. With the ultimate aim of covering most of the typology above the metric should consider the planning, execution and feedback mechanism as a means to focus the continuous improvement of the practitioner. Proper phase of the events planning should include project preparation, planning, execution and conclusion of the event (Ellen, 2009).It is recognized that there are different types of events that can be used as a vehicle to promote the tourism attraction of a particular location. The different types of events can emphasize if not feature the tourism industry of an area. The effectiveness of these events cannot be gainsaid, however, for the purpose of this paper, the management and planning of a conference event shall be used.In determining the benefits if not the actual impact of activities outside the conference subject such as tours, rest and recreation would help in the organization and planning of events to ensure that the conference contribute to the local tourism
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