Moreover, what a better way to pass this message than through the three-dimensional and colorful billboard ad! Car manufactures place seat belts in cars for a good cause. They realize that in case of an accident action and reactions forces will be involved.Due to inertia, during sudden breaks on collisions, passengers in a car will be thrust out; even through the windscreens and out of the car. These impacts become worse when the passenger does not wear their seatbelts. As such, seat belts play a major role in holding the passenger back during sudden breaks or collisions and therefore save the passenger. The need for seat belts in cars can therefore not be overstated. It is the duty of every passenger to always have his or her seat belts on (Barraclough 41). The ad only acts to remind people and create awareness that will help prevent unnecessary road accidents. It helps to expose the traditional belief that only the driver and the co-passenger should wear their belts. According to them, the back seat is a "comfort zone" and meant for relaxation. Perhaps this explains why the man depicted in the billboard seems relaxed and oblivious of any danger he is exposing himself to. The truth though is that the back seat is equally as important as the driver seat. Accidents in which the back passengers sustained injuries occurred because they did not have their seat belts on. As such, the impact threw them out of the car and they eventually died (Barraclough 28).It is not only the message element in the billboard that makes it effective; its design and mounting do play a great role. Imagine drivers on the Australian streets seeing the billboard supported by a huge sling shot. The slingshot is. Printing and Advertising Services.
Work CitedBarraclough, Sue. Road Safety. Chicago, Il: Heinemann Library, 2008. Print.
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