Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

"Why Projects Fail In Airbus-A380 In Singapore Airline Essay Example

Show related essays

"Why Projects Fail In Airbus-A380 In Singapore Airline

Manufacturing delays along with cancellation of several customers’ orders for A380 aircraft, Airbus had to face considerable challenges in relation to its brand image and customer satisfaction aspects (Naikal, 2009).Based on this particular example of project failure, the research intends to analyse the detailed cause of A380’s non-performance. In order to analyse the subject, a case study on Singapore Airlines has been selected, which was regarded as the first customer to place its order for the A380 aircraft. Singapore Airlines was severely impacted by several vital issues concerning the project failure in A380 (Shore, 2009). Hence, the objective of the research is to critically assess the project failure of Airbus A380 that led to massive losses for Singapore Airlines. By understanding the reason and type of failure, this study would help to enhance the possibility to develop strategies from a futuristic perspective in order to solve problems related with similar kinds of projects to deal with the identified risks in a more efficient manner. Moreover, the study findings will also be beneficial to develop better project management decisions.Standard economic theory explains that the frequency of weak performance in projects is an unavoidable outcome for organisations because of their risk-taking behaviour. In any project, organisations know and accept the odds due to the reward of success. However, it is believed that project failures are best described as the outcome of incorrect rational choices (Lovallo & Kahneman, 2003). In accordance with the survey of Hughes (1986), project fails due to inappropriate basic managerial ideologies that may be identified in the form of inappropriate focus on management structure, concentration on wrong activities and poor communication of project objectives. Schultz & et. (1987) further classified project success aspects in two areas namely strategic and tactical. These two aspects affect project performance at different stages of its implementation. The strategic aspects comprise factors such as project mission, senior management support and project planning, where tactical aspects comprise factors of customer consultation, employees’ selection and training among others. Schultz & et., (1987) also found that the relative significance of success factors varies at different phases of project life cycle.Emphasising the past occurrences of project failures, Pinto & Slevin (1988) stated that most of the

preview essay on
  • Pages: 13 (3250 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
WE CAN HELP TO FIND AN ESSAY Didn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples