Involved not only the establishment of a workplace that was conducive to the human body and its needs in performing the tasks at hand but also to training and personal development among staff members. One of the ways of accomplishing this goal was by direct wage increases based on an individual’s increased productivity or expertise. Another was the efficient organization of the production floor. “Among the various methods and implements used in each element of each trade, there is always one method and one implement which is quicker and better than any of the rest. And this one best method and best implement can only be discovered and developed through a scientific study and analysis of all the methods and implements in use, together with accurate, minute, motion and time study” (Taylor, 1911: 73). Finally, Taylor indicated that leaving this important study and subsequent training of employees up to the employees themselves would be insufficient to accomplish the goals sought. Instead, it required a close, personal relationship to be developed between management and the general workforce in which work was performed side-by-side and training was a personal, rather than a distant, practice. “This close, intimate, personal cooperation between the management and the men is of the essence of modern scientific or task management” (Taylor, 1911: 74). Not only did this practice assure the workforce that management was sympathetic to their unique work conditions, but management became more aware of the tasks and stresses involved in moving production forward.The McDonalds corporation, currently the number one fast food chain in the world, has often found itself struggling to retain this position in changing times. The restaurants specialize in providing quick and easy menu items to the public through dine-in, carry-out or even drive through orders. They were among the first organizations to provide this type of service, eventually including even children’s play areas as well to accommodate busy parents who wanted safe, enclosed areas in which their children could play without requiring the hyper-surveillance that had become common in the modern world.
Heizer, Jay & Render, Barry. (2006). Operations Management. (8th Ed.). New York: Prentice Hall.
“McDonalds Our Lounge.” (2007). Case Studies. Business in the Community. Available February 14, 2007 from <http://www.bitc.org.uk/resources/case_studies/mcdonalds_ol.html>
Taylor, Frederick Winslow. (1911). The Principles of Scientific Management. New York: Harper and Brothers.
“Training and Progression.” (2007). McDonalds Management. McDonalds.com. Available February 14, 2007 from <http://www.mcdonalds.com.au/careers/management/training_and_progression.asp>
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