Strategic marketing is the procedure to cope up with the policies and strategies of the existing competitors so as to amplify the brand value of an organization. Similarly, the process of strategic marketing is performed for the organization of Coca-Cola, in order to analyse the demands and requirements of its target market so as to fulfil it. Only then, the organization of Coca-Cola might become successful in amplifying its image and reputation in this aggressive market among many other rival contenders (Beall, 2010, pp.Bargaining power of the buyers: the bargaining power of the customers or buyers is extremely high in the market of United Kingdom. It is mainly due to the presence of numerous rival players such as Pepsi, Thumps-up etc. However, due to which, the organization of Coco-Cola is trying to concentrate over research and development department to present products as per the taste and preference of the customers so as to retain its brand image and reputation in the market of United Kingdom among others. Moreover, as the customers are extremely conscious about the extent of calories and diet, the organization introduced diet coke.Bargaining power of the suppliers: the bargaining power of the suppliers is extremely low as the branded organizations always desire to attain the raw materials from reputed suppliers. Therefore, in order to maintain their portfolio, the small suppliers try to offer the products at quite low prices (Beall, 2010, pp.Threat of new entrants: the threat of entry for new entrants is extremely low as it requires high economies of scale. Moreover, the level of dominance of the existing brands is extremely high in the market of United Kingdom such as Coca-Cola, Pepsi so it’s extremely difficult to develop its image for a new brand.Competitive rivalry: the level of competitive rivalry of the organization of Coca-Cola is extremely high due to the presence of numerous contenders. So, the organization of Coca-Cola tries to retain its portfolio and dominance by analysing the target market preferences and tastes.Threat of substitutes: the threat of substitutes is extremely high in the market of United Kingdom and so the organization of Coca-Cola expands its product lines as per the choices of the customers. Moreover, it offers high concentration over advertising campaigns to increase the level of awareness of the features of diet coke in order to enhance its demand and reputation in the market
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