A good analysis of the social factors provides insights to the company’s potential customers on their behaviour, tastes, and lifestyles of the population (Wall, 2002, p 14). People’s buying patterns largely are influenced by the changes experienced in population structures and lifestyles of consumers. Age of the population, gender of potential customers, religious and cultural belies in many occasions will affect their buying patterns. Culture is the acceptable mannerisms and ways of behaviour, customs, and values of a particular society or group of people. Proper understanding of the culture of the country’s population will greatly enhance Pepsi’s success chances. High consumption of soft drinks in the country is in the cities where the biggest class of elites and people with more money to spend are, although this is spread across the economy to all parts of the country. More learned people are likely to live in towns and cities and such information would be beneficial to Pepsi in understanding their target population.Religious beliefs are yet another consideration for the company. Although mostly in the soft drink industry business, this might not much of a concern and especially alcohol companies would worry more about the issue, it is a factor to consider. Some religeons ndo not allow their followers to consume manufactured soft drinks of any kind, while others may discourage their consumption in various seasons. Cultural factors are another class of factors that Pepsi needs to consider before beginning its operations in the country. While some cultures may term soft drinks a taboo and classify them as unreligious, others do not allow women to consume such drinks especially when they are pregnant. It is believed that this would have negative implications on the child. Although this might not be a serious worry for a country like United Kingdom, it would still be a poor assumption if the company decided to overlook it.Perhaps this is the most important consideration that Pepsi should consider before deciding to set up station in the country. Political factors are the business regulators in any particular country which a company plans to start business. Some foreign governments are faced with political instability, where there are unpredictable changes that may take place at any time and this would greatly affect the company’s investments. Coups and political dictatorships and
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