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Use academic literture and to apply theory in examining a chosen ethical or social marketing issue Essay Example

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Use academic literture and to apply theory in examining a chosen ethical or social marketing issue

In essence, they need to ensure that the messages do not harm the political, social, and morals standards in the society (Lamb, 2011, pg8). Ethical advertisements are those that have limits on decency, does not lie, and don’t make false claims. It can be observed that many advertisements are exaggerative. The sole reasons for marketing managers are to increase their sales. Many are forced to make a false representation by presenting colorful, decorated, and puffed advertisements. The goods and services presented in the markets need to be of the right value, quality, and size. It is ethical to be honest and transparent about such drinking products to not only protect the users but also win their loyalty and trust.Notably, the businesses are the creation of the society and need to react to the demands of the society. The image of the company is linked to the quality of the products and services that they provide to the consumers (Forsyth, 2005, pg26). Therefore, it is the best interest of the marketing managers to ensure that the advertisements lead to favorable image of the company. False and misleading advertisements lowers the reputation of the corporation in the society. In many instances, companies have failed to indicate the correct information of the ethanol content. Inherently, such misleading information can pose a huge threat to groups such as expectant women. This threatens the life of the users who need to take low content alcohol concentration. For instance, expectant women should be encouraged to take low alcohol or non-alcoholic drinks (Panda, 2010,pg70). This is because excessive consumption of alcohol threatens the life of the unborn baby. It is unethical to give a false advertisement than the actual brand contentThe marketing managers should ensure that they observe social responsibility. The advertisements must meet the ethical principles and norms to ensure that the consumers understand and make informed decisions. This is because every business enterprise is a creation of the society and its activities have a social effect (Burrow, 2008, pg26). Proper consideration of the action and policies that promote the public good, enhances harmony, stability, and strength is essential. The marketing managers have the responsibility of developing marketing messages that enhance the dignity of human beings. The messages should not insult the dignity

References

Andreasen, A., 2011. Ethics in Social Marketing. Washington: Georgetown University Press.

Burrow, J., 2008. Marketing. London: Cengage Learning.

Fernando, C., 2011. Business Ethics: An Indian Perspective. New Jersey: Pearson Education.

Forsyth, P., 2005. Demystifying Marketing: A Guide to the Fundamentals for Marketers. Waterloo: 2005.

Hunt, S., 2014. Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. London: Routledge

Kline, J 2010, Ethics for International Business: Decision-Making in a Global Political Economy, New York: Rutledge.

Lamb, C., 2011. Essentials of Marketing. New York: Cengage Learning.

Leadley, P., 2004. Marketing: Essential Principles, New Realities. Chicago: Kogan Page Publishers.

Mohan, M., 2009. Advertising Management: Concepts and Case. New Delhi: Tata McGraw-Hill Education.

Panda, T., 2010. Marketing Management (Second Edition). Punjab: Tata McGraw-Hill Education.

Ramaswamy, 2013. Marketing Management. New Delhi: Tata McGraw-Hill Education.

Schlegelmilch, B., 2008. Marketing Ethics: An International Perspective. London: Cengage Learning EMEA.

Shah, 2009. Advertising N Promotion. New Delhi: Tata McGraw-Hill Education.

Sheth, J., 2015. Does Marketing Need Reform?: Fresh Perspectives on the Future. New York: Routledge.

Trehan, M., 2008. Advertising and Sales Management. London: FK Publication.

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preview essay on Use academic literture and to apply theory in examining a chosen ethical or social marketing issue
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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