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6. Think Global act Local Discuss the implications of Theodore Levitts statement. Illustrate with examples from global companies
Аnothеr componеnt of thе mаrkеting mix thаt is diffеrеnt аnd should bе tаilorеd to thе spеcific mаrkеt is distribution chаnnеl infrаstructurе, which should bе аlso rеsponsiblе for mаrkеting strаtеgy. Thе distribution nеtwork hаs аlso to contributе а lot to а strаtеgy for growth, аnd аs а rеsult it is judgеd on orgаnizаtionаl critеriа such аs fеаsibility, lеvеl of risk, supportаbility, аnd control issuеs. Mеаnwhilе, distribution
Pages: 4 (1000 words), Essay
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900 WORD
The appropriate strategy should also minimise the threats and reduce the weaknesses.Strengths: BP’s main strengths are its size, scope, and brand. As one of the largest players in the industry, the company exerts significant influence in to the other business organisations within its value chain. BP also enjoys being able to offer the global market with its products through its wide network of distribution channels. BP has established stronger brand equity relative to its other rivals (BP
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3.European governments have recently passed legislation making it easier for firms to introduce short-term employment contracts. Evaluate the implications for
In recent times, there have been labour changes across Europe. It has been argued that the small employment boom that has been witnessed of late in Europe has mainly been due to short-term employment. (Alesina; Giavazzi 9) In France, the law forming the First Employment Contract known as the Contrat Premiere Embauche or CPE was being passed by parliament with regard to an expansive bill relating to equal opportunities. According to the CPE, short-term work contract was to be provided with a
Pages: 11 (2750 words), Essay
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7-11 Japan
This impressive result and its rapid growth were due to its efforts at developing merchandise and services that met customers’ needs and requirements. For example, it was the pioneer in providing ready-made meals such as sushi and spaghetti that had become popular among the Japanese population. In addition, the information and distribution systems played an especially large role in placing 7-Eleven Japan in a leading position.A convenience store chain attempts to be responsive and provide
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2)Discuss the character of Medea, as she is portrayed in Apollonius of Rhodes Argonautica and in Ovids Metamorphoses. In what ways is she a heroine In what ways are her dark, witchlike powers and practices compatible with her being a good heroine
Elements, these traits of the hero can also be found in the Greek treatment of the character of Medea as she is illustrated in Apollonius of Rhodes’ Argonautica and in Ovid’s Metamorphoses.Apollonius presents Medea as a victim of love at her introduction in Argonautica as it is only through her and her inherent cleverness that the gods can determine a means by which Jason might escape Aietes, Medea’s father, with the golden fleece in hand (Apollonius, Argonautica: 66). Although she is
Pages: 5 (1250 words), Essay
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1.To what extent is it different to manage services when compared to products What do organisations need to consider when managing and marketing a service
It totally depends upon client expectations. So the customer is always uncertain about the value and quality of a service that he/she can experience after its use.Inseparability: A service is inseparable from its provider. That’s if the provider is not present the customer cannot use the service e. A patient cannot be treated until and unless a physician is present to examine him/her. It also poses that often a customer wants the service to be provided in a specific way or by some specific
Pages: 7 (1750 words), Essay
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2009 cadillac CTS V-series drive train
The Cadillac CTS-V, introduced in 2004, is a model in Cadillac’s V-Series line of high performance vehicles. It had been aimed to counter the increasing imports of sports sedans mainly from Germany such as the Mercedes-Benz C55 AMG and E55 AMG and the BMW’s M3 and M5 models.In 2004, the CTS sedan was made to go through various performance upgrades and some body work to furnish the car with a sportier, more aero-dynamic look, resulting in the advent of the CTS-V. GM used the 5.7 liter LS6 V8
Pages: 8 (2000 words), Essay
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1.Choose an organisation of your choice. Discuss the way the manager manages his/her managerial tasks (functions) such as planning, organising, controlling and leading. 2.What are the building blocks of competitive advantage Why is obtaining a compet
Another US auto maker, Gary Convis says, “In no time at all I noticed a fundamental difference between Toyota and my previous employers” (Liker, 2004). Talking about the management style at the Toyota/ GM Joint venture plant in Fremont, California called NUMMI (New United Motor Manufacturing), he further adds, “I witnessed the transformation of a workforce from one of the worst in the General Motors system to one of the best in any manufacturing facility in the United States”. The
Pages: 4 (1000 words), Essay
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1.What role did the industrial revolution play in reshaping recreation and sports
Before the industrial revolution, sports were not advanced as they are in the contemporary situation. Charles (1998) observes that people remained calm during their free time, drinking ale, dancing and other village based games and sun bathing before the industrial revolution. The industrial revolution brought to a stop the long-standing practices as people began getting involved in industrial activities that were highly demanding. Industries were developed and the calm environment and fresh
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1. From the early 1970s criminology was subject to a process of radicalisation which brought both positive and negative consequences for the discipline. Discuss
On a positive rejoinder, Scraton (2007, p. 169), holds the view that it draws its ideas from the Marxist perspective of criminology. In a nutshell, radical criminology was based on the concepts such as power, class in addition to ideology that was advanced by the Marxists during their analyses of the famous capitalist society.Perhaps it is important to note that this concept of criminology was developed initially in the United States of America and Britain. At the same time, it is imperative to
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5000 words report for a business plan
Is to maintain our reputation as an energetic, outgoing and accessible art gallery in Australia that inspire, interest and sell art work to an increasingly diverse audience and collectors. Not only do we have classified ourselves as a gallery but also as a brand in selling out artwork and products. We aim to acquire, collect and present to our customer the finest works of art available on the market scene in a variety of media and concepts as well as supplying art materials to our
Pages: 20 (5000 words), Essay
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2.Critically consider the use of eyewitness testimony in criminal investigation. In what way have forensic psychologists. contribute to the solution of some of the issues raised about its use
About 30 shots had been fired in her direction, after she had seen her husband shot through the hand, and after her husband physically pushed her head down.The direction the judge gave to the jury stated:” His Honour told the jury that ‘(s)udden and unexpected acts of violence such as Mrs F described in this case, can affect people caught up in the events in different ways. The terror of the occasion can serve to impress indelibly on the minds of some people the features of any one they see
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1.To what extent the European Monetary System (EMS) 1992-93 crisis impeded the realization of the European Monetary Union (EMU) What lessons can be drawn for the current EMU debt crisis
In light of all these effects Germany relented and Bundesbank reduced interest rates and pressure was alleviated but this was not on a grand scale and calls for further reduction continued(De Grauwe, Rabelo & Hagen, 1994, p.In 1996, Barry Eichengreen predicted that EMU would only happen if there existed a viable package in which the French would get and the Germans an increased foreign policy role in the EU foreign policy context, a plan overtaken by the unification. The federal government and
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1960 event
In USA during the 1950s, when Cold War reached its height at the nuclear tests conducted by USSR, arms race between the two ideological contrasting superpowers became a popular issue. Events like the Berlin Blockade had already made the situation in Eastern Europe extremely sensitive. Communist upsurge in Cuba and rise of Fidel Castro ensured the US people that USA could now exercise little influence on that tiny island nation across the Gulf of Mexico. Moreover, refugees from Cuba who managed
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4.We cannot understand modern punishment without attention to modern sensibilities. Discuss and critically evaluate this view with reference to the work of Elias. Critically evaluate Elias against theorists such as Durkheim and Foucault
Refer to society’s way of feeling and differ between and within societies shape the beliefs and values of individuals in that society such that they develop distaste to some behaviours or actions. In earlier ages, punishment was conducted in public sphere and involved acts such as torture, hanging, beheading, body mutilation, as well as leaving bodies in public to rot for weeks (Tonry, 2004). Elias gives an account of how executions were carried out in the 18th century and it is was a
Pages: 4 (1000 words), Essay
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9/11 Commission's Recommendations
On July 22, 2004, the Commission presented a set of 41 recommendations (Perl, 2010) of efforts need to be carried out before the George Bush administration, amidst the bitter electoral campaign. It was distributed almost immediately after its issuance, by Senator John Kerry to boost the campaign. The commission’s findings and recommendations paved the way towards organizing the intelligence efforts towards combating terrorist networking and preventing future attacks.Crux of the Report: The
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2)In what ways can French New Wave cinema be considered a product of its particular moment institutionally, technologically and culturally Your answer should make close reference to ONE or TWO films
A number of French directors, producers and actors collaborated with the Nazis in order to create new films through the course of the war. After the war ended, these filmmakers and actors were not highly looked upon by filmmaking circles in general.French cinema after the Second World War was looking for change. This change came through as a host of new filmmaking techniques were introduced in tandem with cinematic themes and new faces on the screen. Above everything else, the French New Wave
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2012 Presidental Election
America racism has been there for many years but after the 2012 presidential election discrimination of the blacks by the whites reduced (Pew Research 5).Declarance of Barrack Obama support for homosexual’s marriages led to lots of populations to support him during the 2012 election. The political parties’ manifestos controlled the minds of a large population and this influenced the outcomes of the presidential election. The political parties used money in campaigns and political
Pages: 4 (1000 words), Essay
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1.Was the British Empire a force for good
Were only alibis for our aggressions” (cited in Jackson, 2013, p.4) while Niall Ferguson argues that British Empire was better than the other empires from the same period. The record of British Empire is not untarnished by any means, but it gave us global trade and the rule of law (cited in Jackson, 2013, p.In an effort to explore Empire’s credits, one may lead to the idea that British Empire was a liberal empire. It was established on the principals classically enunciated by Edmund Burke,
Pages: 5 (1250 words), Essay
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3d printing technology
Is a capable instrument, which is not just rearranged the entangled creation on time and cost, additionally changes shoppers conduct that items from mass assembling yet making a constrained run of an item moderate (Ehrenberg, 2013) .3D printing innovation bring down the unpredictability of generation (Ehrenberg, 2013), for instance, knifes and people are acquired by metal, the creation includes manufacturing, bowing, and cutting. In any case, knifes and people can be created by 3D printers in
Pages: 6 (1500 words), Essay
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