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Tourism Essay

Marketing Little Known destinations; the island of Saaremaa, Estonia. Case Source: Holloway, J. Christopher (2004) Marketing for Tourism 4th ed. 471-477 UK Prentice Hall
Will also make the destination popular among a wider set of customers who have various preferences of holidays and hence, it would open Saaremaa’s uniqueness to customers who prefer such destinations. However, it should be ensured that any steps of market expansion should not result in overcrowding.In addition, any word of mouth marketing may already work in the existing markets which will ensure that there is a steady flow of tourists from the already established markets. Therefore,
Pages: 6 (1500 words), Essay
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Managing hospitality resources
They are likely to be aware of other competitors and can influence the revenue generated by the company International Customers: These include tourists and other foreigners who might want to visit or lodge in the re-developed building. The choice of a new way of using the land is therefore dependent on the kind of arrangements that attracts them to lodge in there, since their patronage will determine the revenue base of the future building. Construction companies: This include the construction
Pages: 9 (2250 words), Essay
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Marketing of a mystical country Myanmar by using social media
And to the specific interests in the country, there will be the ability to reach a stronger market while creating the necessary responses to those who are trying to find outlets for travel.The current issues with tourism in Myanmar have created a perception that this particular area is not the best to travel in. The problems with the country are based on multi – faceted perspectives that come from the political and social agendas that are in the area. The problems are based on political
Pages: 10 (2500 words), Essay
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Market Study
The questionnaires were distributed to different tourism stakeholders. The data collected from the different methods were compiled and interpreted.The study findings revealed that the Aboriginal day tour has helped in the conservation of the culture and the environment. This is because most the tourists who visited the country were experiencing the real and indigenous culture. The tourists were attracted by the preserved culture of the country. Therefore, this was considered as the most
Pages: 4 (1000 words), Essay
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MANAGING HOSPITALITY RESOURCES
Local Customers: This entails the clients with the precincts of UK that go the premise if is for a certain purpose. On that note, the conversion of the building would ensure it attracts many customers at once (Issa & Jayawardena 2003, p. Shareholders: These are persons who finance the company and also the owners of the organization. These people always expect the returns of their investments from the redundant premise through exercising the highest and the best utilization for optimum results.
Pages: 6 (1500 words), Essay
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Managing Food and Beverage Operations
Likewise, the restaurant image is enhanced by the attractive decoration, appropriate layout as well as efficient sitting plan.According to Graham (2006) the history and the style of the food is a major consideration during decorating of a restaurant. Similarly, Graham and Oxley (2003) argue that servicescapes also referred to as built environment plays a vital role of enhancing personal traits, customer satisfaction in a restaurant. As a guest to the restaurant I am not only attracted by the
Pages: 8 (2000 words), Essay
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Marketing in Travel and tourism
Factors that motivate tourists for leisure travel and tourism can be classified into two types that is the “push” and “pull” factors (Mehmet 2011, p. It is therefore imperative that stakeholders in the travel and tourism sectors must have a proper analysis on tourist motivation and related activities in order to understand leisure tourist destination choices. These factors also enhance the image of destinations and the interplay with satisfaction and loyalty of tourists that procure
Pages: 12 (3000 words), Essay
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Managing Tourism and the Environment: conflict or consensus
This is substantially small considering that the entire international travel market is valued at approximately one trillion USD (Bodimeade 2013). Why is ecotourism not meeting with higher traveller interest as opposed to traditional mass tourism opportunities? Tourists are primarily concerned with service quality and efficiency during their travel experiences (Khan 2008). Ecotourism usually requires travellers to utilise camping equipment or securing stays with local community family members as
Pages: 6 (1500 words), Essay
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Managing a multicultural workforce and multicultural customers
Scholar Geert Hofstede has described culture as “the collective programming of the mind that distinguishes one human group from another” (Hofstede, 1984, p. There is another definition of culture offered by anthropologist Clifford Geertz, who states that culture is a “historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate, perpetuate, and develop their knowledge about and attitudes
Pages: 4 (1000 words), Essay
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Midterm 7 questions
Like many political situations, tourism travels have a long history and are undertaken to achieve personal satisfaction in seeking to fulfil a desire. Tourism is commonly considered a trade for the rich and individuals who are well-off economically, seeking to achieve the highest level of needs within the Maslow’s hierarchy. The same can also be said about engagement in politics. The connotation of this article remains the comparison of tourism to political systems. To what degree are the
Pages: 5 (1250 words), Essay
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Midterm 7 questions
Tourism is commonly considered a trade for the rich and individuals who are well-off economically, seeking to achieve the highest level of needs within the Maslow’s hierarchy. The same can also be said about engagement in politics. The connotation of this article remains the comparison of tourism to political systems. To what degree are the issues surrounding professional sports stadia and city convention centers cut from the same cloth? What should communities address before deciding on
Pages: 5 (1250 words), Essay
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Managing the Environment for Tourism and Events
All enterprises in tourism are capable of making important contributions towards sustainable environment of practice such as through support of local products producers and offering advice to the guests concerning the making of responsible decisions on purchases (Shakeela, Breakey and Ruhanen, 2012).Establishments have the responsibility of minimizing the energy requirements, reduce pollution of light, noise and air, as well as considering the neighborhood of the business through reduction of
Pages: 8 (2000 words), Essay
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Marketing analysis of Hampton by Hilton Hotel in Jewelry Quarter Birmingham
Hampton has the competitive edge over other players since it does not rest on the laurels it has, and maintains a contemporary attractive product for the franchises. The continuous new enhancements are an indication of the commitment by the brand to offer the guests with the finest experiences possible at the hotel. The hotel design contains the finish level categorized from mid-to-upper tier hotel with no all add-ons that are rarely used by the travelers, including the full-service restaurant.
Pages: 12 (3000 words), Essay
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Memorable Field Trip in Miami
In terms of food, I would like to point out that the restaurant offers one of the best services in the city. After selecting our table, we warmly welcomed by a friendly waitress who took our order and served us with pizza, fresh lemonade strawberry, and wine. Later, we were served with a delicious dish of goat cheese.
Pages: 4 (1000 words), Essay
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Mega events on their effct
Therefore, place attachment serves additional purpose in this case. If tourists have a purpose of visit, other than entertainment, the behaviour and choices may differ. Since Muslims visit Saudi Arabia due to their religious beliefs, they have a special kind of relationship with this place. Research should be directed towards revealing the differences in behaviour of people if they have a place attachment different from the normal ones.Additionally, an analysis of the perceived value of this
Pages: 4 (1000 words), Essay
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Managing Events for Hospitality and Tourism
This event utilises a large Paris movie house and another indoor convention centre that can sustain pre- and post-party celebrations. The festival, a 2 day event running virtually 24 hours each day, requires substantial personnel and management to facilitate an event of this scope and size.The event industry in France maintains an annual turnover rate of €2.4 billion (SEA 2015). This represents revenues and gross receipts achieved through various events of different size, scope and calibre.
Pages: 16 (4000 words), Essay
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Mystery Shopping to the Itsu Hotel
This paper illustrates the visit of mystery shopper to the Itsu hotel. The mystery shopper chose to drive into the restaurant’s packing and was amazed at its good lighting. There was also plenty of ample parking space and attendants to ensure that one parked appropriately to avoid blocking other vehicles.
Pages: 11 (2750 words), Essay
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Marketing plan for a tourism organization
After the creation of a marketing plan, an evaluation is required to understand whether the required goals and objectives can be attained from the developed plan. Janes (2006) asserts that an evaluation process determined whether a marketing plan has the capability of attaining the goals and objectives as at the required accuracy and time frame. From an evaluation process, a marketing plan displays how much impact it may portray on the process of attaining the goals and objectives stated. In
Pages: 4 (1000 words), Essay
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Menu Planning and Product Development
The 4th factor of menu planning is government laws regarding food preparation, storage as well as storage. The other aspect that is included is the nutritive value of the menu. As more and more customers are becoming aware of the importance in this aspect, this factor is assuming more importance in menu planning (Malik, 2012). The 5th factor of menu planning includes the health restrictions and religion of the guests who visit the commercial food establishment. This is the least influential
Pages: 6 (1500 words), Essay
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Motivators For Tourist Trips To Different Destinations
For instance, the warm temperate zones are considered optimal for beach and sun tourism. Where tourism uses geographical space, it is because there are specific components which depending on how they are appreciated socially, can be exploited and subsequently assimilated into tourism as a good or service. In this manner, the components of geographical space become resources, and thus form the basis of any tourism growth activity (Avraham & Ketter, 2008).Accessibility is a major factor that
Pages: 6 (1500 words), Essay
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