These responsibilities and roles are discussed below; Directors: Directors include the highest management overseeing successful completion of larger aims and objectives. Their roles and responsibilities include corporate governance and setting tourism’s strategic direction. They are also responsible for setting management goals and delegating daily operations to the executive managers and CEO (Chapman, 2004). Marketing Personnel: The major role of the marketing personnel is to provide long-term and high-level strategies on marketing mix of Tourism WA. Specifically, the marketing department will concentrate upon considering the specific market needs and priorities such as market entry. They are also responsible for monitoring and supervising other long-term and strategic marketing projects such as consumer trends and digital strategies. Business Owners: Business owners include board members and individuals who control the business. Apart from overlooking and monitoring successful accomplishment of strategic long-term goals, they are also responsible for maintaining ethical standards and monitoring their proper implementation by all contractors, members, and employees. Tourism in Western Australia.
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