In case of a particular airline in such an intense competitive market, an augmentation in relation to its requirement for services might also accumulate from a transfer of passengers or consumers away from their respective competitors in the industry (Kraft, 1965).The consequence related to competitive advertising might even tend to direct towards a need that all the existing airlines companies with regard to its operating market make use of the advertisements simply for the reason of holding on to their respective share. These kinds of advertisements which are developed devoid of the intention of giving rise to a fresh requirement in suitable amounts are considered as economic waste. The majority of the advertisements with regard to the airlines companies chiefly focuses or attempts in offering the possible traveller with definite information regarding rescheduling and especially about the nature of prices related to the services offered (Kraft, 1965). Therefore, it implies that most of the information regarding the services offered by the airlines is provided to the consumers with the help of advertisements. It becomes essential to mention in this context that the airline companies thus, requires offering the accurate information to the consumers and keeping away from making attempts to mislead the consumers with the help of the advertisements. Advertising is believed to prove advantageous as it helps in increasing the demand which benefits a particular industry and is also applicable for the airlines industry as well (Goodstein & et.The ascertainment of the effectiveness of advertisements for the airlines industry has been successfully established above. However, the most important aspect related to advertising is considered to be the advantages as well as the disadvantages of the different mediums used in advertising. With regard to the airlines industry or rather the companies, advertising endeavours are required to be done in all the mediums available that is electronic, print and digital media in order to reach out to a wider base of consumers or rather travellers (O’Guinn & et. Print advertising is considered to be an effective medium as it is believed to influence the rational or reasonable part of the human brain. Print advertising is measured to be effective as it helps individuals or in this context the travellers to recall for information from the
Air Baltic, 2012. Advertising at airBaltic. Home [Online] Available at: http://www.airbaltic.com/public/advertising_possibilities.html [Accessed March 15, 2012].
Bonnier Corp, 2012. Annals of Advertising: Air France’s Sexy Sojourns. News. [Online] Available at: http://www.popphoto.com/news/2008/11/annals-advertising-air-frances-sexy-sojourns [Accessed March 15, 2012].
Durrani, A., 2010. Virgin Atlantic Launches £10m Global Ad Campaign in the UK. News [Online] Available at: http://www.campaignlive.co.uk/news/1025285/ [Accessed March 15, 2012].
Goodstein, L. D. & et. al., 1993. Applied Strategic Planning: A Comprehensive Guide. McGraw-Hill Professional.
Goel, S., 2009. Airline Service Marketing. Pentagon Press.
Keller, K. L. & et. al., 2011. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education India.
Kraft, G., 1965. The Role of Advertising Costs in the Airlines Industry. The National Bureau of Economic Research, pp. 95-120.
Mooij, M. & Hofstede, G., 2010. The Hofstede Model: Applications to Global Branding and Advertising Strategy and Research. International Journal of Advertising, Vol. 29(1), pp. 85-110.
Mashaheermedia, 2010. Other Articles. Home. [Online] Available at: http://english.mashaheermedia.com/category.php?idissue=15&idcat=6 [Accessed March 15, 2012].
O’Guinn, T. C. & et. al., 2011. Advertising and Integrated Brand Promotion. Cengage Learning.
Plessis, E. D., 2005. The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond To Advertising. Kogan Page Publishers.
Publicis Chemistry, No Date. Chemistry Creates Brand Campaign for Emirates. Latest & Thinking. [Online] Available at: http://www.publicischemistry.com/en/LatestAndThinking/News/Emirates-Masterbrand.aspx [Accessed March 15, 2012].
South African Airways, 2012. Top Traveler Magazine has Awarded South African Airways With the “Best Airline to Africa”. News. [Online] Available at: http://www.southafricanairwaysuk.org.uk/news/top-traveler-magazine-has-awarded-south-african-airways-with-the-best-airline-to-africa [Accessed March 15, 2012].
Tellis, G. J., 2004. Effective Advertising: Understanding When, How, and Why Advertising Works. SAGE.
Wells, W. D. & et. al., 2007. Advertising: Principles and Practice. Pearson Education India.
Please type your essay title, choose your document type, enter your email and we send you essay samples