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Teaching case study for international marketing Essay Example

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Teaching case study for international marketing

The company also has products of its own. The company is famous for selling all products for £ 1. This unique pricing policy helps the brand to attract maximum number of customers. The firm promotes its brand by maintain its strong and active presence in different social media sites like facebook, twitter, pin interest etc (Agrawal, 1995). Through this social media sites the company performs different marketing activities for increasing its brand value. The brand has large number of female customers. The company has created an image of discount retailer which helps it to expand its business operations to different parts of the world (Jain, Khalil, Nhat-Hanh Le and Ming-Sung Cheng, 2012).Poundland is planning to expand its business operations in China. The country has large number of population which attract many foreign companies to set up their business in the developing market of China. In the recent years the country has experienced huge development in its economy (Fabian and Molina, 2009). Therefore the country can provide many opportunities which will facilitate Poundland to develop its retail business. For the economic development, the income level of Chinese people has increased. As a result their disposable income and purchasing power have also increased. For this reasons most of the company operating efficiently in China are experiencing growth in their business. The present population of China is 1.357 billion (Efrat and Shoham, 2013). Large number of Chinese population is comprised of young people. The average annual income level of Chinese family is $2,100. The population of China covers 19.24% of world’s population. Most of the regions of this country are densely populated. Other than Chinese people, North Korean people also reside in China. Since past few years the government of China is permitting many foreign companies to establish their business in market of China (Murray, Ju and Gao, 2012). They are creating strong impacts on Chinese people which influence them to improve or change their buying behaviour (Lu, Karpova and Fiore, 2011).The main competitors of Poundland in international market are Tesco and Walmart. Both of these companies have large number of retail stores in different parts of the world. These companies sell various types of product at a very low price. At present the retail market of China is experiencing huge growth. Large number of Chinese people prefers one stop

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preview essay on Teaching case study for international marketing
  • Pages: 14 (3500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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