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Task rabbit analysis Essay Example

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Task rabbit analysis

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Online business platform is not limited of competition and the TaskRabbit has main competitors as being Campus Bellhops, Thumbtack, Zarrly, Zaask, Airtasker, Taskhero as well as GoGofers among others (Cox 2011).Just as is the case with many other business ventures, entry into the online task industry within which the company operates is capital intensive, which forms a critical barrier to entry by other firms. Besides, high level of technological competence is required, which equally restricts the easy entry into the market. The business investments heavily on software development and management and thus would be a challenge to many potential and interested investors without such skills in advanced IT skills. Besides there legal framework within the country imposes stringent requirements for compliance with tax code and business license, which would pose a challenge to unstable investors.Taskrabbit as an online organization relies on the various supplies such as software development tools and online platforms such as domain hosting. For instance, the initial RunMyErand was run in the domain RunMyErand. The business entity therefore relies on software developers and online business hosts for development. Besides the company relies on social network platforms for advertisement as well as marketing of own products and the brand name. Through the well established network of suppliers as well as software developers, the company is in a position to meet the ever increasing market demand as well as improve on efficiency in the very dynamic market and industry. Reliability of the suppliers increases the company’s ability to overcome stiff competition being leveled against the company by its competitors.The company targets different categories of customers ranging from small tasks and complex tasks which requires advanced skills and which becomes challenging in identifying potential clients who would aid in realizing the target outcome. Besides targeting students in Boston colleges, ‘stay at home mothers’ that were interested in picking and delivering supplies for people in the neighborhood as well as professionals who would be interested in supplementing own earnings through such errands over free time and weekends. Besides the company has a most active group of customers who are the retirees who like keeping active and has the idea of keeping in constant contact with other people within the company. As part of the great strength, that the

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References

Cox L. (2011). TaskRabbit Celebrates Chicago Launch with 30-Day “Do More. Live More. Be More.” Challenge. Retrieved from http://www.prweb.com/releases/2011/9/prweb8793780.htm(Accessed on 31 October, 2013.)

XpertTech Inc, (2012). 9 Tech Start-Ups You Need to Know About NOW. Blog. Retrieved from http://www.xperttech.com/blog/2012/10/29/9-tech-start-ups-you-need-to-know-about-now/(Accessed on 31 October, 2013.)

Tony (2011). Leah Busque-Taskrabbit 2 of 2. Retrieved from http://www.founderly.com/2011/12/leah-busque-task-rabbit-2-of-2/(Accessed on 31 October, 2013.)

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