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Take a (current) domestic brand ( Kei Wah bakery )from your home country and write an essay describing how you would create an entry strategy for that brand into another regional market. Defend your choices rigorously and remember to discuss the culture i Essay Example

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Take a (current) domestic brand ( Kei Wah bakery )from your home country and write an essay describing how you would create an entry strategy for that brand into another regional market. Defend your choices rigorously and remember to discuss the culture i

The plan involved is presented explaining the reasons for which specific strategies have been preferred for establishing the brand in the UK market. All aspects of the relevant project are presented, as possible, and evaluated taking into consideration the following fact: the prospects of the UK market in regard to products of this type, i. bakery products, are high; however, because of the high competition in the specific industry, as analyzed below, the plan used for promoting the brand in the particular market should be carefully reviewed as of its feasibility and its chances for success. The time required for the achievement of the targets set should be also checked, along with the resources necessary, ensuring that the expected benefits from such initiative are more than the costs involved.The development of marketing plans in the international market requires a series of resources. Information related to the target market should be precise, as possible, and adequate in order for effective marketing plans to be developed (Muhlbacher, Leihs and Dahringer 2006). A series of approaches and theories can be used for increasing the chances for success of a marketing plan related to the international market. However, in practice the risk of these plans is usually high, since the conditions in the global market cannot be standardized and cannot be predicted. The forms of marketing strategies used in the context of the international market can be highly differentiated in accordance with the needs of each organization, the resources available and the targets set (Hagele 2010).One of the key challenges for marketers who are interested in developing marketing plans in the international market is the identification of the criteria on which the relevant plans will be based. Various theories have been introduced for explaining the framework of such business initiatives. In accordance with Baker and Saren (2010) the marketing plans promoting products/ services in the global market need to address two key issues: conflict and co-operation. Conflict is a term used in order to show the potential resistance of the new market towards a specific product. Conflict does not necessarily refer to the refusal of consumers in the new market to accept the particular product but also to the competition that this product will face in the new market (Baker and

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preview essay on Take a (current) domestic brand ( Kei Wah bakery )from your home country and write an essay describing how you would create an entry strategy for that brand into another regional market. Defend your choices rigorously and remember to discuss the culture i
  • Pages: 14 (3500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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