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Creating Successful Ads Essay Example

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Creating Successful Ads

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Institutional advertisements have been thought to be the best way by which their consumers can learn about any health effects that concern their choices on the foods they buy and other choices. According to the article posted by Barker (2001), companies have been inserting promotional advertisements on the products they sell in a bid to promote public health campaigns against issues like Obesity among children and other members of the society. This important strategy ensures consumers are adequately informed on their lifestyles and eating habits. Consumers, especially children, need to be educated on important public health issues as they grow, this enables them to adopt important health habits that are essential for their lives as they mature into adulthood. In a different school, some of the schools in different places also take different programs by which children can see advertisements on health issues. This strategy is very necessary because children are often in schools for most of their time during school days. Therefore running such advertisements makes them get the necessary advice on the health habits they would have got had they stayed with their caregivers. Institutions should devise their normal school programs in such a way that learners are given some time to enjoy the advertisements that are creatively designed in the best interest of the children while advancing their public health promotional objectives. Children are always known to love animations and movies that are fun and enticing, in the same way, public health campaign should use the opportunity to create advertisements that follow a similar approach and run them in the programs in schools.Obesity that can be treated when diagnosed early, for this reason, it is important that parents and caregivers exposed their children to proper dietary habits as instructed by the health experts. Advertisements for obesity awareness and other diseases should be carefully designed so that their intended message reach the targeted audiences.

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References

Barker R. (2001).Stealth TV: Channel one delivers news and advertising to the classroom. Retrievedfrom, <http://prospect.org/article/stealth-tv>

Cray D. (2007).Group wants shrek off anti-obesity campaign, Retrievedfrom,<http://www.thestar.com/entertainment/2007/04/25/group_wants_shrek_dropped_from_antiobesity_ad.html>

Meltz B. (2007). Fighting obesity but fronting for junk food. Retrievedfrom, <http://www.boston.com/yourlife/health/fitness/articles/2007/05/21/fighting_obesity_but_fronting_for_junk_food/ >

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preview essay on Creating Successful Ads
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Humanitarian
  • Level: Masters
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