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Sustainable packaging Essay Example

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Sustainable packaging

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There is no precise rule on what absolute advantage actually entails. However, to a greater extent it can be measured in terms of the things that matter most to the users, convenience, social prestige and satisfaction among other things. If the perceived relative advantage of the innovation is great then its rate of absorption will most likely be high. People always what to engage in an undertaking that will be cost effective on their part. This is also the same case when it comes to sustainable packaging. The engineering of more environmentally friendly packages also entails putting into consideration the costs that will have to be incurred. In actual sense there are some companies that are very much for the idea because to them it leads to the saving of costs eventually.The other element is the simplicity and ease of use of the innovation. Ideas that are simpler to understand are adopted almost instantaneously by the target users. In relation to the issue of sustainable packaging, the technology that is to be adapted is rather easy to use. This is because to a greater extent it involves the use of materials that are already in existence or if this is not the case it involves the issue of recycling that which has already been used which in most cases is a rather simple to engage in.There is also the issue of compatibility with the already existing practices and beliefs. An idea that is not compatible with the norms, practices and beliefs which the users have will not be adopted easily in comparison to one that is compatible. In the present day society every individual has the intention of conserving the environment or at the same time having a hand in an activity that may bring about the saving of what’s left in the environment. This in actual sense is the current belief and opinion which people have. With sustainable packaging, it goes without saying that the people in the society will definitely adapt the changes that are being brought forth by the technology. With this realization they may even disregard what has previously been in existence and adapt that new phenomena which is being brought forth.Triability of the innovation will also determine its success. This refers to the ease with which the innovation can be experimented upon on a limited basis. If the new sustainable packaging proves its mettle then it might as well be adapted by the people who are being targeted. Finally there is the issue

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Everett M. Rogers (2003), Diffusion of Innovations, Fifth Edition, Free Press, New

York, p221

Stillwell, E. J (1991), "Packaging for the Environment", A. D. Little,

S.,Sterling (2008), "Field Guide to Sustainable Packaging",

Hirst, E. (1989), Reaching for 100 percent participation in a utility conservation

programme The Hood River project, Energy Policy Vol 17(2) pp155-164

Moore, Geoffrey, A. (1999) Marketing and Selling High-Tech Products to

Mainstream Customers (revised edition), HarperCollins, New York

Katz, Elihu & Lazarsfeld, Paul (1955). Personal influence: The part played by people in the flow of mass communications, Glencoe: Free Press

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