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Surveillance in social media Essay Example

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Surveillance in social media

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Therefoe, there are still very different opinions regarding the necessity of surveillance: some scholars mentioned in the readings do not see surveillance as a negative phenomenon while others emphasize its harmful effect because on a person as it involves intrusion into personal life.But for us as fort he common media users it is nessessary to understand and assses the harm that surveillance can bring in our lives. Proponents of surveillance see the collection of information on citizens as “crucial for civic life” (Allmer, 2011, p. For example, surveillance matters when it concerns safety of the nation in the objects which are often under threat. Opponents fid a number of arguments that are discussed further.There are many different methods of surveillance and it is impossible to proclaim them all as either good or bad at once. In my study I will try to trace how various types of surveillance affects common citizens. First the essay will be focused on the corporate surveillance. The corporate surveillance takes place on the social platforms such as Facebook, Twitter, YouTube and mobile applications such as Foursquare. The reason why social networks are used for the surveillance because these services collect huge amount of information by allowing individuals to communicate with each other, exchanging photographs and share their interests and likes (Albrechtslund, 2012, p. The social networks stress users to use real names, e-mail address, other contact information as well as to fill out information about user’s religious views, interests and hobbies (Wagman, YEAR, p. The provided information allows corporations to get know better their users, their preferences and behaviours and turn the gathered information into a capital by selling the users’ information to the advertisers (Fuchs, 2011, p. Based on the detailed information, advertisers can make assumption about users’ preferences and target them with individual advertising. The more time we spent on social networks, the more information we create, the bigger profit these companies accumulate, and the more accurate are the products offered to a user. By participating in social networks users create a product, which is later sold back to us in the form of advertising. As a result, the audience is being sold as a commodity (Fuchs, 2011,p. “Commodification is the process of

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