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Summery for 2 case study Essay Example

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Summery for 2 case study

The character first appeared on television in an American-Japanese animation called Hello Kitty’s Furry Tale Theatre in the mid-1980s. Other series in which the character has appeared on are Hello Kitty and Friends, Hello Kitty’s Paradise, Hello Kitty’s Stump Village, and Adventures of Hello Kitty and Friends.Hello Kitty has appeared in a wide variety of branded products. The character appeals to more than just children. During 2008 the economy was in recession, but Sanrio’s profits went up 57%. Despite the good financial performance globally Japan profits fell by 26%. The sales of the company in Europe rose during the same time period by 62. The character is extremely popular in Italy, Spain, France, and Germany. The character gained the recognition of being named tourism ambassador of Japan. Some of the success of the character is due to the ‘cute factor.’ The character Hello Kitty has also been used to generate sales in the apparel industry.The article analysis and discusses the fashion company Prada. The fashion industry is a big business. In this industry people are willing to pay more for clothing lines and brands that offers exclusivity. Trends that start in places such as Paris and Millan exert an influence that ripples down to chain stores worldwide. Millan Prada is a premier fashion house that generates millions in sales each year. The company was established in 1913 by Mario Prada as a leather goods business. The label took off once granddaughter Miuccia Prada stepped in as head designer in 1978 (Fell, 2009). She expanded the label into a culture. She quickly became known for the clean, simple lines and distinctly bohemian feel that set her apart from some more elaborate designers.In December 2006 Melinda O’Rourke was appointed country manager of Prada Australia and New Zealand. Melinda had over 17 years of experience in the industry. She did a great job at achieving growth and expansion for the company in the local region. Her responsibilities included finance, retail operations, advertising, and marketing of the products and brand of the firm. During her tenure the company achieved phenomenal growth of over 200 percent. This was an amazing feat considering the fact that the fashion industry is a highly competitive market. The public relations of the company played a critical role in the success of the firm. The

References

Fell, L. (2009). In the spotlight: Prada. Marketing.
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preview essay on Summery for 2 case study
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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