Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Strategic Analysis Essay Example

Show related essays

Strategic Analysis

This is a preview of the 12-page document
Read full text

The developing countries customers have got lot more choice to make between varieties, quality , performance and other factors which does affect the purchase decision of the customers. Because of this high competitive environment it has become very important for all the companies to maintain a good quality for their products and also provide high performance cars to the customers (Fitzroy and Herbert, 2007, pp. The chances of launching a defective product in the market does create a lot of problem for the company as the company loses all its brand image in the market and also there is huge loss of resources. Thus the companies must look to launch only products which are perfect and don’t have any kind of defect in their quality or performance (Reuvid, 2012, pp.In case of Maruti Suzuki which is India’s largest car manufacturing company and is also known for its high performance and quality, a particular defect was been detected in one of their model which was been already launched in the market. This model is of the sedan class cars made by the company and in the hatchback category named as the Swift Dzire sedan (Kotler and Keller, 2006, pp. The product had a problem in its fuel tank and the company was able to detect the defect only after more than 1.5 lakhs cars were been already sold in the market and many more were lying in the stores ready to get sold. Swift Dzire being one of the most popular sedan class cars in India was able to capture huge market in the country (OaShaughnessy, 1995, pp. The problem was been found that in the car the lock for the fuel tank was not getting locked in a proper way as a result of which fuel gets evaporated and huge amount of fuel is been lost. Swift Dzire’s being one of the most popular model with such a defect has created a lot of problem for the company as customers after getting the information about the particular problem tend to shift their preference to other brands and buy other company cares rather than buying Swift Dzire. The price of the car ranges from Rs 4.32 lakhs and this model is the second largest selling car in the country (Abrams and Abrams, 2003, pp.Such defects rising in the products do cause a lot of problem for the company. It was been heard that the company is looking to recall around 1.5 lakhs Swift desire back to company to solve the problem, but the management of the company denied with this news about recalling back the cars (Chauhan, 2014). But the showrooms were made to stop

This is a preview of the 12-page document
Open full text


Abraham, S. C. 2012. Strategic Planning: A Practical Guide for Competitive Success. UK: Emerald Group Publishing.

Abrams, R. and Abrams, R. M. 2003. The Successful Business Plan: Secrets & Strategies. Canada: The Planning Shop.

Chauhan, C. 2014. Maruti Suzuki may recall 1-lakh Swift and DZire on faulty fuel pipe. [Online]. Available at: < http://articles.economictimes.indiatimes.com/2014-04-09/news/48999957_1_maruti-suzuki-india-dzire-ertiga>. [Accessed on: 11 April 2014].

Doole, I. and Lowe, R. 2005. Strategic Marketing: Decisions in Global Markets. USA: Cengage Learning.

Fitzroy, P. and Herbert, J. M. 2007. Strategic Management: Creating Value in a Turbulent World. USA: John Wiley & Sons.

Goold, M. and Luchs, K. S. 1996. Managing the Multi-Business Company: Strategic Issues for Diversified Groups. USA: Cengage Learning EMEA.

Henry, A. 2008. Understanding Strategic Management. Oxford: Oxford University Press.

Hill, C. and Jones, G. R. 2009. Strategic Management Theory: An Integrated Approach. USA: Cengage Learning.

Jespersen, B. D. and Skjott-Larsen, T. 2005. Supply Chain Management: In Theory and Practice. USA: Copenhagen Business School Press DK.

Kapferer, J. 2008. The new strategic Brand Management. London: Kogan Page.

Knapp, E. 2000. The Brand Mindset. New York: McGraw Hill.

Kotler, P. and Keller, K. L. 2006. Marketing Management. London: Prentice Hall.

Kozami, A. 2002. Business Policy and Strategic Management,2e. India: Tata McGraw-Hill Education

Marr, B. and Gray, D. 2012. Strategic Performance Management. USA: Routledge.

Maruti Suzuki. 2014. OUR HISTORY. [Online]. Available at:< http://www.marutisuzuki.com/our-history.aspx.>. [Accessed on: 11 April 2014].

McLoughlin, D. and Aaker, D. A. 2010. Strategic Market Management: Global Perspectives. Spain: John Wiley & Sons.

OaShaughnessy, J. 1995. Competitive Marketing: A Strategic Approach. New York: Routledge.

Pearce, J. 2009. Strategic Management. New Delhi: Tata McGraw-Hill Education.

Pride, W. and Ferrell, O. 2011. Marketing. Stamford: Cengage Learning.

Reuvid, J. 2012. Managing Business Risk: A Practical Guide to Protecting Your Business. USA: Kogan Page Publishers.

Rogers, S. C. 2001. Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners. USA: Greenwood Publishing Group.

Rossiter, R. and Percy, L.1987. Advertising and Promotion Management. London: McGraw-Hill.

The Times of India. 2014. Maruti may have recalled over 1 lakh Dzire units. [Online]. Available at: http://timesofindia.indiatimes.com/business/india-business/Maruti-may-have-recalled-over-1-lakh-Dzire-units/articleshow/33470676.cms. [Accessed on: 11 April 2014].

Underhill, T. 1996. Strategic Alliances: Managing the Supply Chain. USA: PennWell Books.

Verweire, K. and  Berghe, L. V. D. 2004. Integrated Performance Management: A Guide to Strategy Implementation. UK: SAGE.

West, C. 2001. Competitive Intelligence. Great Britain: Palgrave Macmillan.

Witcher, B. J. and Chau, V. S. 2010. Strategic Management: Principles and Practice. USA: Cengage Learning.

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Management, Human Resources
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Finance & Accounting, Business
Hire a Writer
preview essay on Strategic Analysis
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us