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Strategic Analysis Essay Example

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Strategic Analysis

The developing countries customers have got lot more choice to make between varieties, quality , performance and other factors which does affect the purchase decision of the customers. Because of this high competitive environment it has become very important for all the companies to maintain a good quality for their products and also provide high performance cars to the customers (Fitzroy and Herbert, 2007, pp. The chances of launching a defective product in the market does create a lot of problem for the company as the company loses all its brand image in the market and also there is huge loss of resources. Thus the companies must look to launch only products which are perfect and don’t have any kind of defect in their quality or performance (Reuvid, 2012, pp.In case of Maruti Suzuki which is India’s largest car manufacturing company and is also known for its high performance and quality, a particular defect was been detected in one of their model which was been already launched in the market. This model is of the sedan class cars made by the company and in the hatchback category named as the Swift Dzire sedan (Kotler and Keller, 2006, pp. The product had a problem in its fuel tank and the company was able to detect the defect only after more than 1.5 lakhs cars were been already sold in the market and many more were lying in the stores ready to get sold. Swift Dzire being one of the most popular sedan class cars in India was able to capture huge market in the country (OaShaughnessy, 1995, pp. The problem was been found that in the car the lock for the fuel tank was not getting locked in a proper way as a result of which fuel gets evaporated and huge amount of fuel is been lost. Swift Dzire’s being one of the most popular model with such a defect has created a lot of problem for the company as customers after getting the information about the particular problem tend to shift their preference to other brands and buy other company cares rather than buying Swift Dzire. The price of the car ranges from Rs 4.32 lakhs and this model is the second largest selling car in the country (Abrams and Abrams, 2003, pp.Such defects rising in the products do cause a lot of problem for the company. It was been heard that the company is looking to recall around 1.5 lakhs Swift desire back to company to solve the problem, but the management of the company denied with this news about recalling back the cars (Chauhan, 2014). But the showrooms were made to stop

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preview essay on Strategic Analysis
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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