The paper tells that sustainable competitive advantage rests at the center of a company’s corporate strategy. It ensures that the company is able to maintain and sustain its competitive position in the market. According to experts, a sustainable advantage is achieved by continuously marshaling its existing resources and creating new resources in response to changing market conditions. Starbucks can achieve the sustainable competitive advantage by creating a synergy of its distinctive and reproductive capabilities. For this, it has to first ensure that the growth measures it has opted for sustainable in the long run before going for more expansion. It needs to attain sustainable competitive advantage by closing underperforming and improving sales in existing stores before going for any further expansion. Forecasting is the process of predicting future trends in the sales of a product and service and is critical to growth and success of a company. Typically forecasting in a company should be a collaborative effort involving sales manager to forecast sales; human resource personnel to determine staffing requirements and finance analyst to predict future scenarios. As a huge amount of efficiency is dependent on these dimensions of a company, it is important to collaborate inputs from all personnel and opt for the best one. However, the aptest forecasting technique would be to use sales forecast. There are various fore-casting techniques though they can be broadly put into two categories:
Econometric forecasting methods
In Time-series methods, historical data is used as the basis for predicting future outcomes whereas, in econometric forecasting method, it is assumed that it is possible to identify the underlying factors which might influence the variable being forecasted. The refill options and set meals will add value will differentiate Starbucks from other competitors and encourage customer loyalty.
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