Prior to Going Public
Agree on emergency communications head person who is accountable for ensuring the entire roles are completed; -most probably the administrator of communications.
Settle on the crisis interaction spokesperson who will reply to the entire media and other inquirer questions. Most preferred candidate for tat role is the CEO or the president.
Review the circumstances to determine the specifics.
Determine suitable reaction or action.
Develop a plan of achievement for interior and exterior communications.
Create factual, comprehensive messages that replicate the condition of the crisis, the company's reaction, and, if feasible, the proactive procedure to resolve the condition.
Set up talking points and give a script for the receptionist in receipt of incoming inquiries.
Decide if a press release, voicemail or web informs are essential.
Review what resources are essential to deal with the emergency.
Start making telephone calls to significant domestic audiences, including personnel, committee and legislators, etc.
Start media and other outside viewers outreach, employ press release if suitable. Starbucks Crisis Communication Plan.
Alan, Z. (2015). Crisis Communication: Theory and Practice. New York: Routlege Publishers.
Kathleen, F. (2008). Crisis Communication: A Casebook Approach. New York: Routlege Publishers.
Timothy, C. (2012). Ongoing Communication: Planning, Managing, and Responding. New York: SAGE Publishers.
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