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Starbucks Crisis Communication Plan Essay Example

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Starbucks Crisis Communication Plan

Starbucks Crisis Communication Plan. Crisis Communications Checklist Overview
This entails a brief outline of an emergency management steps for the company.
Safety: make sure the entire staff and site is safe.
Notification: inform the head and the CEO right away about the situation.
Crisis Communication Team: main personnel and probably all the heads of the board and departments will convene to review strategically the circumstances and control the communications surrounding the situation (Alan, 2015). Note: in some situations, a larger emergency management team may be required when an activity surrounding the disaster entails more than just tackling communications. In such situations, the Emergency communication team should be part of the bigger team.

  Prior to Going Public

Agree on emergency communications head person who is accountable for ensuring the entire roles are completed; -most probably the administrator of communications.
Settle on the crisis interaction spokesperson who will reply to the entire media and other inquirer questions. Most preferred candidate for tat role is the CEO or the president.
Review the circumstances to determine the specifics.
Determine suitable reaction or action.
Develop a plan of achievement for interior and exterior communications.
Create factual, comprehensive messages that replicate the condition of the crisis, the company's reaction, and, if feasible, the proactive procedure to resolve the condition.
Set up talking points and give a script for the receptionist in receipt of incoming inquiries.
Decide if a press release, voicemail or web informs are essential.
Review what resources are essential to deal with the emergency.

Going Public

Start making telephone calls to significant domestic audiences, including personnel, committee and legislators, etc.
Start media and other outside viewers outreach, employ press release if suitable. Starbucks Crisis Communication Plan.

References

Alan, Z. (2015). Crisis Communication: Theory and Practice. New York: Routlege Publishers.

Kathleen, F. (2008). Crisis Communication: A Casebook Approach. New York: Routlege Publishers.

Timothy, C. (2012). Ongoing Communication: Planning, Managing, and Responding. New York: SAGE Publishers.

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preview essay on Starbucks Crisis Communication Plan
  • Pages: 4 (1000 words)
  • Document Type: Research Paper
  • Subject: Professional
  • Level: College
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