The company has declared its campaigns to a greener environment and appears to have dedicated themselves to promoting responsible consciousness towards the environment, which in itself, is a good strategy in getting on the good side of the consumers. The company is currently certified in accordance with the internationally recognized environmental standard ISO 14001. Their current campaigns and statements are about the importance of preserving our natural resources as well as the environment for the future generations. Their current progress in this regard is indeed well published. The company claims to be dedicated to the optimization of their production and working conditions. The company has stated that the Stabilo pencils are always adapted to the latest product requirements and is often the pioneer of innovation in the entire industry. 1.5 “Colors for a Greener World” For Schwan Stabilo, their products also stand as their campaign. They have launched their campaign they coined “Colors for a Greener World” wherein they introduced a new range of sustainable, high-quality pencils which are made out of renewable wood. This they claim is an integral step towards increased protection for the environment. The company works together with the Forest Stewardship Council (FSC) , an international non-profit organization whose goal is to avoid the overexploitation of the forests. This non-profit organization also certified the pencils in the Stabilo Green collection. In cooperation with FSC, Stabilo supports plans intended to:•preserve valuable, original forests,•protect the native populations that live in them,•ensure the long-term, environmentally defensible use of wood as a raw material.The FSC seal of approval is awarded to businesses in the field of forestry and is, at the same time, awarded to the manufacturing processes. Stabilo as a company ensures that every working step in their production process meets the strict requirements of the FSC. This campaign taken on by the company is effective because not only did it not cost extra expenses, but it also promoted a good image for them.
Lambert M Surhone, Mariam T Tennoe, Susan F Henssonow. Schwan-Stabilo. 2010. VDM Verlag Dr. Mueller AG & Co. Kg. pg16-33.
Christoph Loch. Industrial excellence. 2003. Pg83-96.
Press Release. Schwan Cosmetics. 2011. http://www.schwancosmetics.com/en/press/press-releases/. 2011
Stabilo. Stabilo Company Website. http://www.stabilo.com
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