1.5 “Colors for a Greener World” For Schwan Stabilo, their products also stand as their campaign. They have launched their campaign they coined “Colors for a Greener World” wherein they introduced a new range of sustainable, high-quality pencils which are made out of renewable wood. This they claim is an integral step towards increased protection for the environment. The company works together with the Forest Stewardship Council (FSC) , an international non-profit organization whose goal is to avoid the overexploitation of the forests. This non-profit organization also certified the pencils in the Stabilo Green collection. In cooperation with FSC, Stabilo supports plans intended to:•preserve valuable, original forests,•protect the native populations that live in them,•ensure the long-term, environmentally defensible use of wood as a raw material.The FSC seal of approval is awarded to businesses in the field of forestry and is, at the same time, awarded to the manufacturing processes. Stabilo as a company ensures that every working step in their production process meets the strict requirements of the FSC. This campaign taken on by the company is effective because not only did it not cost extra expenses, but it also promoted a good image for them. Stabilo Company Report and Events Recommendations.
Lambert M Surhone, Mariam T Tennoe, Susan F Henssonow. Schwan-Stabilo. 2010. VDM Verlag Dr. Mueller AG & Co. Kg. pg16-33.
Christoph Loch. Industrial excellence. 2003. Pg83-96.
Press Release. Schwan Cosmetics. 2011. http://www.schwancosmetics.com/en/press/press-releases/. 2011
Stabilo. Stabilo Company Website. http://www.stabilo.com
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