gret, 2011). The implication is that the elderly face all manner of discrimination some even resulting in name calling that cause them personality damage thus they can file a lawsuit for the damage, and this will prevent future occurrences of the age discrimination.
Nonetheless, another solution for ending ageism problem is by using media and marketing to portray the elderly fairly, represent them with equal value (Anna, 2013). In fact, only a few of the television and media characters are 65 and above in age. The implication is that the media treats this group different by portraying the elderly disrespectfully, treating them with little or no courtesy and looked upon as useless. On the other hand, the marketers of the anti-aging agencies have also added to the discrimination against the elder since because the way they market their products portray aging as an entirely different thing and a bad condition that people need to fight at all costs (Mégret, 2011). Therefore, the ageism problem will end if policies are formulated to regulate and monitor the contents of the media especially those marketing anti-aging products. Solutions to Ageism Problem.
Anna, G-L (2013). Social Problems: Community, Policy, and Social Action 4th (fourth). New York: SAGE Publications, Inc.
Mégret, F. (2011). The human rights of older persons: a growing challenge. Human rights law review, 11(1), 37-66.
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