The more individuals and organizations grasp the nature of the technology and its possibilities, the greater the probability they can influence the direction of change. A modest hope is that increased communication and a greater pooling of information should, in the long run, make it easier for people, organisations and states to reach, if not a consensus on what should be done, at least informed compromises on how to live together. The Internet has enabled to influence the real world through video conferencing, which enables
people to attend a live conference by combining voice, video and audio transmission. Through this effort not only travel expenses and time reduced, but managerial effectiveness is also increased through faster response to problems, access to more people and less duplication of effort. Many businesses find that the document and application sharing features of the video conference enhance group productivity and efficiency. Today many banks are using video conferencing and benefiting from the social change IT has driven.
One aspect of the impact of IT on communities, which raises some controversial issues, is the extent to which it can be seen as promoting or reducing existing divisions in society. These include economic divisions between rich and poor and social divisions between genders, ethnic groups (e.g. people of different national origins or religion) and races. Internet and technology have enabled families irrespective of cultural or racial influences to adopt changing lifestyle in work relations and management that have also altered the perception of families, the way that considers themselves. “An example of this is the usage of telecommunication devices, such devices are utilized by families to coordinate concerns and activities, that means IT has disseminated family roles irrespective of gender concern”. IT is still on its way to modify the current global and social trends and in order to utilize the best of technological capabilities, there is a need to examine international policies of IT at regional levels.
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