Quantitative studies generally help to identify the characteristics or qualities of the object of research. The outcomes from the qualitative techniques cannot be encoded numerically (Berg & Lune, 2004).There are various advantages of qualitative research which makes it valuable for research practices. The strength of this technique proves helpful during various critical research analyses. The research methodology is not predefined. Qualitative research techniques involve interaction among the researcher and other individuals who are considered during the survey. The merits are listed as follows:The researcher is involved very closely with the techniques in this form of research. This ensures that the researcher achieves an insider’s outlook of the concerned field. Therefore, the researcher never misses minute details. Equal emphasis is given to all kind of issues. Attention to details is ensured as qualitative research focuses on uncovering essential experiences of individuals. The measurement techniques are cost effective as small groups are taken into account while analyzing and the tools used for this purpose are also not very expensive (Whittemore, Chase, & Mandle, 2001).Qualitative research techniques play the vital role of emphasizing on possible relationships, effects, causes and dynamic methods. This type of research technique helps the researcher to identify the direction of the research. The research is structured in a way that the entire process is not based on a particular plan. The researcher can work more independently using this research technique (Maxwell, 2012).Qualitative techniques do not use statistics as a tool during research methodology. Instead, this type of research technique uses a narrative and descriptive style. This is beneficial for the researcher as better insight is gained in the form of knowledge which was otherwise not developed or identified previously. The analysis is more comprehensive in the sense that the researcher not only values the outcomes of the conducted surveys, but also tries to identify the reason behind the response.The complex issues involved in a research methodology can be simplified by structuring the same with the help of simplex qualitative techniques. An explanatory research methodology is adopted while using this technique. This research technique is responsive towards local conditions and situations
Ambert, A. M., Adler, P. A., Adler, P. & Detzner, D. F. (1995). Understanding and evaluating qualitative research. Journal of Marriage and the Family, 879-893.
Berg, B. L. & Lune, H. (2004). Qualitative research methods for the social sciences. Boston: Pearson.
Blaxter, L., Hughes, C. & Tight, M. (2010). How to research. New York: McGraw-Hill International.
Gorard, S. (2003). Quantitative methods in social science research. New York: Bloomsbury Publishing.
Maxwell, J. A. (2012). Qualitative Research Design: An Interactive Approach: An Interactive Approach. London: Sage.
Muijs, D. (2010). Doing quantitative research in education with SPSS. London: Sage.
Punch, K. F. (2013). Introduction to social research: Quantitative and qualitative approaches. London: Sage.
Ritchie, J., Lewis, J., Nicholls, C. M., & Ormston, R. (2013). Qualitative research practice: A guide for social science students and researchers. London: Sage.
Teddlie, C. & Tashakkori, A. (2009). Foundations of mixed methods research: Integrating quantitative and qualitative approaches in the social and behavioral sciences. London: Sage Publications Inc.
Whittemore, R., Chase, S. K. & Mandle, C. L. (2001). Validity in qualitative research. Qualitative health research, 11(4), 522-537.
Please type your essay title, choose your document type, enter your email and we send you essay samples