When qualitative research is applied in such topics, it draws a wide range of facets that depict a picture of wholeness in terms of group(s), person (s) or settings of the situation. The depicted picture of a study by a qualitative researcher on micro-level topics is holistic because it pulls all the necessary colours, structures, and textures into the painting(Tewksbury, 2009).The after analysis result is plainly contrasting and can never mislead. Therefore in studies of social multifaceted human systems such as families, society, and the public, qualitative style is the most appropriate research approach.In instances where a social science researcher requires an approach that can provide in-depth analysis, detailed result, and that can explore contextual processes, qualitative method is the perfect fit. The method can explore and clarify the questions of what, when, how, where, and therefore give an explicit description of dynamics of society, places, events and interactions (McRoy, n. The main objective of qualitative research is to identify and give an explanation on patterns and topic in dealings and therefore focuses on how the result will communicate to to the audience both in terms of emotions and in knowledge. Although, quantitative style of research may be appropriate at appraising hypothesis and evaluating whether it holds or not, a qualitative research is insightful at providing academicians with the real picture of the issues within the study.Another significant advantage of qualitative research is the ability to exhibit flexibility and the potential to adhere to a variety of areas of social science topics. Consider for instance a researcher gathering data through a one-on-one interview, if the researcher feels that the interviewee’s responses indicate gaps for additional questions, he can quickly add new relevant queries to the questionnaire (Tewksbury, 2009). Therefore, by adjusting the questionnaire and developing new questions on the spot, the qualitative researcher has an advantage of gaining more in-depth knowledge of the respondents side of story, attitudes, or situation regarding the case under study. Additionally, within the course of the interview, the qualitative researcher is able to note the interviewee’s facial expression, mood, tone and any other surrounding factors that may manipulate the interviewee’s
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Tewksbury, R. (2009). Qualitative versus quantitative methods: Understanding why qualitative methods are superior for criminology and criminal justice. Journal Of Theoretical And Philosophical Criminology, 1(1), 38--58.
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