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Social networks as a new media of communication. Are they more persuasive than traditional forms of communication, especially in regards to changing attitudes of individuals towards key debates Essay Example

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Social networks as a new media of communication. Are they more persuasive than traditional forms of communication, especially in regards to changing attitudes of individuals towards key debates

The objectives with Web 2.0 were based on developing interactive platforms for information and networking among individuals and groups. The social networks are inclusive of five eras that have developed with platforms that demand different forms of interaction. The first is social relationships, which includes information, discussions and media available on the Internet. This is followed by social functionality, which includes platforms for friending and communication that is developed. The third is social colonization, which began in 2009. This concept is based on individuals that are able to receive social connections that override the traditional websites and forms of communication. The era of social context and social commerce has followed, which is allowing the social applications to alter according to likes and experiences as well as with corporations driving the main components. Each of these eras can be seen in Figure 1.The eras that have been developed through social networks are furthered with trends and expectations that are a part of the emergence of this new form of working with others. The main focus with social networks is to create a definition of social capital. This means that the networks are defined specifically by the value of networking with others socially and how this leads to relationships with others. For businesses, media and other institutions, the social capital is becoming a way of adding value and recognition to various needs. Specialist audiences, target groups and other forms of social media are continuing to emerge into new forms of behaviors and expectations with connecting on the Internet, while new value is being maintained in terms of communication, dialogue and interactions with others that are using online portals to connect to others socially (Woolcock, 2008: p.The social capital that has been created is one which moves beyond the platform of basic communication with others and connections with friends. More important, is an emergence of value that is based on exchanges of information, ideas, design and development. Those who are using social networks to connect to others are moving beyond the general scope of finding friends to connect with others. Instead, there is the ability to use the social networking alternatives to connect with others so ideas can be fostered and new information can be found. The application of

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preview essay on Social networks as a new media of communication. Are they more persuasive than traditional forms of communication, especially in regards to changing attitudes of individuals towards key debates
  • Pages: 12 (3000 words)
  • Document Type: Research Proposal
  • Subject: Journalism & Communication
  • Level: Masters
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