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Social media marketing paper Essay Example

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Social media marketing paper

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While this seems like a straightforward for in-person interactions, it is challenging in the digital realm. Because of the anonymity of online profiles, social media is a very mysterious place.There are plenty of demographics available on social media. According to research, 67% of online adults are using social networks. Women are 71% compared to 62% of women, Hispanics are 72%, younger adults are 83%, urban residents are 70%, and 72% are those with an income less than $30,000 a year.This means the participation in social networking skews towards younger audiences. Half of social media users are between the age of 25 and 44. Using the demographics data above, Flyballers could determine where the ideal fans of UCR fall. The social media marketing for UCR is in perfect sync with the data. If not, the Flyballers need to rethink how they can better reach those fans, going forward.Facebook remains the most popular social media site. Statistics indicate that 67% of online adults use Facebook, 16% use Twitter, whereas 6% use Tumblr. When marketing in these sites, Flyballers has to divide the online users based on variables such as gender, age, family size, income, occupation, education, religion, race, and nationality.There are a number of ways to appeal to social media users. The administrators of social media platforms need to think about conversations on social media differently from other channels. It is not the same as a usual marketing where a person is duty-bound to push a product. The goals of the administrators can be about interacting with the fans, creating relationships, and building brand loyalty.Flyballers have to know that social media marketing is not a numbers game. There is no need of having a million Facebook fans if none of them are talking to you. Social media strategy is about making genuine connections that might turn a few online users into team ambassadors or advocates.Flyballers have to spruce up their image. They have to be always active. For instance, if the cover image of Facebook has not been changed in a while, now it is a good time. Experts argue that images are an excellent way to showcase a brand’s personality to drive conversations. Additionally, using the same cover image across social media reinforces branding and makes it easier for people to feel connected with the brand no matter which social media site they are on.Flyballers

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Work Cited

Zarrella, Dan. The Social Media Marketing Book. New York: "OReilly Media, Inc., 2009. Print
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preview essay on Social media marketing paper
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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