On the other hand, social media has no geographical limitation, and thus can be used by various persons in numerous regions across the globe. As such, in marketing global products, social media is very effective as it allows people from different geographic location to meet at the same time and at the same time and air their view freely. This enables the company to have an understanding of the global perception of their product, and thus make necessary amendment, if any, to ensure that the product is globally accepted. This ensures that companies exercising such strategies attain a competitive advantage over their competitors and strengthen their brand.Brand loyalty and long-term relation between the company and its customers are very essential in ensuring continuous expansion and success of the organization. Through social media, an institution is able to attract a large number of potential clients and strengthen its clients brand loyalty (Tuten 19-38)In the recent past, marketing through social media has gone through numerous developments as the technology has been evolving. Many organizations, which have implemented social media marketing in their marketing strategies, have observed that the method is full of fun and is very creative. This is essential for any institution in ensuring that they make use of any technological advancement prior to their competitors; thus, reaping the benefits, which usually propel them to greater heights.Due to the large number of audience accessing the social media content, making a single mistake in marketing could have adverse effects on the organization. This is usually not the case when a mistake is done offline, where the number of people who realize the mistake is very low. As such, careful evaluation of all information presented, online is essential in avoiding the occurrence of such incidences. The viral social disadvantages of social media mistake in presenting the brand information has the capacity of bringing down the leading brand in any field.Time is a very essential asset in all aspects of business. As such, social media marketing could consume more time than the company may assume. This is because social media marketing requires frequent review of the clients’ responses and updates on the company and the product, which requires allocation of the task to specific
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