And its institutions like the police and justice system as the themes in their songs represented the voice of the discriminated community (Price, 2006).The popularization of hip-hop led to its commercialization as many rappers were signed into numerous labels indicating the dominance force the genre had become. This change in trend destroyed the significance of hip-hop as the content of the songs were formulated to fit the needs of the mainstream audience. The significance of the genre was transformed by corporate America’s craze with hip-hop. Before commercialization, programmers, DJs and African-American owners had the liberty of utilizing rap songs to serve particular needs of their audience in numerous stations. They addressed social concerns to the African-American community. This developed the genre as a movement for the community. Therefore, the transformation dealt a major blow to the society as it destroyed the platform to which the community used to address various issues (Watts, 1997).According to Watts (1997), the commercialization of hip-hop plays a role characterized by a financial aspect to serve the artists and the corporate giants as opposed to the African-American community. With the realization of commercialized rap, the genre ownership was changed from the Blacks and thus altered its historic values and principles. Consequently, the genre was repackaged to become a valuable product. Hence, the political issues portrayed by conscious rappers as N.A is lacking, and themes currently focus on misogynistic and homophobia topics among others.The content of songs has now changed and divert from the historic nature of Hip-hop that challenged government agencies encouraging social change (Hess, 2007). Many hip-hop artists have acknowledged the fact that their recording labels dictate the content of songs. This implies that hip-hop has been transformed to sell million of albums in order to top charts in the United State as well as the world. Hence, many talented rappers have been forced to take up roles that have been seen as profitable; the “pimp”, “playa” and the “gangsta.” Through the commercialization of hip-hop many artists undergo a lot of pressure in order to conform to specified roles. The transformation of rap plays a specific role in enriching individuals and making platinum records forcing the erasure of the genre’s historical, economic and social context (Hess, 2007).Hip-hop and authenticity are spheres,
Clay, A. (2012). The hip-hop generation fights back: Youth, activism, and post-civil rights politics. New York, NY: New York University Press.
Hess, M. (2007). Is hip hop dead?: The past, present, and future of Americas most wanted music. Westport, Conn: Praeger
Price, E. G. (2006). Hip hop culture. Santa Barbara, Calif: ABC-CLIO.
Watts, E. (1997). An exploration of spectacular consumption: Gangsta rap as cultural commodity. Community Studies, 48, 42-58.
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