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Service Marketing Essay Example

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Service Marketing

Essentially, free shipping aided in establishing a strong brand name for the company.The company has comprehensively embraced the use of social media since its inception, for example, Facebook and twitter to reach customers across the world. In fact, the company uses social media platforms to communicate the services available for new customers and to remind the existing customers that the services are still on offer. The social media has facilitated the continued growth of Zappos.com in a significant way. Through the social media platforms, people can view the available products and criticize them either positively or negatively based on preference and taste. Criticism helps a company identify the services that require improvements and those that must be phased out in order to meet consumer specifications. Moreover, through the social media, the company is able to collect views from potential consumers across the world in order to develop service structures that are compatible and convenient to all customers regardless of their place of residence.com values teamwork in execution of duties and it is its cultural belief that people work best in places where proper work friendships are established. Teamwork made Zappo.com reflect a positive image of service provision to customers. Team work is among the most essential tools for service marketing adopted by Zappo.com since it offers an opportunity for employees to communicate in one voice. It is intrinsically important to promote workplace friendship and togetherness in order to ensure that all the employees direct their energies towards achieving a common goal.The company’s mode of acquiring new employees appears to be very unique. New employees must undergo a thorough examination and screening to ascertain whether they can fit in the company’s culture. This was usually done to avoid tainting the quality of services offered to customers and to maintain rigid customer loyalty. Wrench (210) states that the newly employed workers must go through a comprehensive training session to get the skills required for distinguished performance. Training was conducted in the first month of recruitment and those who failed to abide by the regulations sent away. In 2008, the company introduced a strategy duped pipeline to provide an avenue for developing employees’ skills so that they can execute top management responsibilities when given a chance. The core objective of the pipeline

Works cited

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Wrench, Jason. Workplace communication for the 21st century: tools and strategies that impact the bottom line. Santa Barbara, Calif.: Praeger. 2013. Print.

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preview essay on Service Marketing
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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