The marketers need to be very cautious while adopting various marketing strategies in order to promote such Aboriginal artwork and even to reach out these paintings to the target market. The main factor of concern is to highlight more of culture that is linked with such artwork. The marketers should promote these artwork reflecting the culture and traditions of Aboriginal (Bingham, 2005, pp. The main advertisement platform for such artworks is in museums where many foreign travellers across the world come to explore the culture of Australia and the oldest culture of this region is that of Aboriginal. The marketers can even provide these travellers with a small description of the artwork that they are viewing or in that case purchasing so that they are able to relate very closely with such piece of work. A separate community can be established for such artworks where the travellers can be provided some knowledge about the Aboriginal culture and even give them some live examples as to how these paintings are formed so that the travellers are well aware of the culture and these mechanism would even upheld culture of Australia along with the trading of artworks. Selling a culture: Aboriginal Artwork.
Altman, J., and Hinkson, M. 2010. Culture Crisis: Anthropology and Politics in Aboriginal Australia. Australia : UNSW Press.
Baumann, A. 2011. Traditional Aboriginal Culture. UK : GRIN Verlag.
Bingham, J. 2005. Aboriginal Art & Culture. Great Britain : Raintree.
Rose, D. B. 2000. Dingo Makes Us Human: Life and Land in an Australian Aboriginal Culture. New York: CUP Archive.
Tantiprasut, L. 2003. Australian Aboriginal Culture. Australia : R.I.C. Publications.
Please type your essay title, choose your document type, enter your email and we send you essay samples