The assistance is mainly in marketing strategies, licensing and advertising of the deal directly via the NCAA advertising of diverse brands in the NCAA championships (Rader, 2009). The main effects of NCAA in present Bowl championship Series is offering of continental media merchandising efforts thus making attendance to be relatively higher. It has also universities participation in the tournament to attain sponsorship. The financial stake are lofty evidenced by the underlying 13-year,US$10.8 billion agreement that NCAA have reached with the CBS and corresponding Turner Broadcasting in the year 2010 for the broadcast rights to the men’s Division I basketball tournments,which have subsequently increases to 68 teams. In turn, the Bowl Championship Series have also negotiated via the NCAA a new deal of four years in the year 2009 that came to effect on 2011. The BCS deal is worth US$125 million annually. This has also increased the reputations of schools that sponsor the athletes programs (Rader, 2009). NCAA contests of the prevailing championship have drastically become the focal point of the prevailing continental media via the merchandising efforts, which purely entail broadcast rights that are directed to the prevailing institutions in assisting athletes’ affiliation programsMedia particularly television has made it possible for intercollegiate athletes to be vastly acknowledged by the underlying government structures through participation in the prevailing sponsorship programs. Sponsorship programs normally aid students to finish their education in universities and corresponding colleges. Media foster government participation in the intercollegiate athletes programs thus making it more. The Role of NCAA in the Rise of Intercollegiate Athletics.
ReferenceRader, B. G. (2009), American sports: from the age of folk games to the age of televised sports (6th ed.), Upper Saddle River, NJ: Pearson Prentice Hall.
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