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Research report Essay Example

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Research report

As suggested by Buckingham (2011), product and service quality of a business can uphold the brand image and customer satisfaction level.The respondents believe that M&S products and services are value for money. 45% respondents agreed to the statement and around 44% were neutral which reflects high support for the product and service structure of the selected company.In comparison to the responses gathered in previous statements, the respondents have mostly provided a neutral answer in this case (51%). The pricing process of the company is not able to gain a full positive response from the customers but given the level of satisfaction generated with product and service quality M&S can hold on to its customers. Bottomley and Holden (2009) had regarding pricing as one of the foremost factors influencing the customer decision making process.This question is related with that of the product and service quality of M&S. The respondents were once again neutral in their answer (45%). However, comparing the extremes most of the respondents provided a positive indication. The products and services of M&S are developed with outmost care so as to fulfil the needs of their customers till the smallest details (Yoo and Donthu, 2006).The delivery and collection structure of M&S are designed in a centralised manner which can lack the efficiency to focus on the needs of individual customers (Dick and Basu, 2007). The responses also show a neutral trend with 45% support but as in the above cases there is also a good amount of positive responses in favour of M&S.Considering the environmental viability of the products, the amount of negative response has considerably increased in this statement (17%). However, 33% stayed positive and the remaining 50% stayed neutral. This response can be used by the company to improve the sustainability in their product and service development structure.The respondents considered that the products and services of M&S posses the capability to satisfy their needs and expectations and hence self satisfy them. 45% were positive with their response while 48% stayed neutral and the remaining was not satisfied. The marginal amount of dissatisfied customers may disagree mainly because of the pricing strategy of the company (Siddiqui, OMalley and McCall, 2008).Once again in context of environment

Reference

Price Model of Brand Choice for Frequently Purchased Products,” Journal of Consumer Research, 13, pp. 250-256

Yoo, B. and Donthu, N., 2006. Developing and Validating a Multidimensional Consumer-based Brand Equity Scale, Journal of Business Research, 52(1), pp. 1-14

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preview essay on Research report
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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