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Research methods paper Essay Example

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Research methods paper

A primary study, utilizing the university Qualtrics survey program, whereby potential respondents could be invited to take a questionnaire concerning the influences of why they buy skin care and cosmetic products (Mitchell & Jolley, 1996). There are a number of ways to ask respondents to take this, which include contacting acquaintances, friends, and family members through social media contact, personally asking university fellow students to take it, and handing out hand designed pre-made invitation cards with the Qualtrics’ web site address on it. As part of the methodology, the snowball method will be used, whereby those who are directly asked to participate, can also ask others to take it, so long as they fit the criteria. Additional cards will be provided to respondents to hand out, and hand-designed print invitation advertisements will be placed in different suitable places that will accept them.In all cases, the potential respondent is asked whether he or she is 18 and older as a main qualifier criteria, including whether they have bought, or currently buy, skin care and cosmetic products (Dillman, Smyth, & Christian, 2008). It is hoped to attain 100 to 200 respondents for a reasonable analysis sample size. All respondents, at the time of the invitation, are informed that their personal information is kept confidential.The questionnaire has been designed to achieve several objectives, particularly when scaling emotions and purchasing influences, such as a celebrity presence, which heavily influences the consumer to buy the product (Bearden, Netemeyer, & Haws, 2010; Dillman, Smyth, & Christian, 2008). The first five questions deal with personal attributes such as gender (M, F), age group (six selections), education level, current occupation, and average monthly income (Buckingham & Saunders, 2004). In this first five questions, the descriptive of the respondents is later determined through a simple descriptive analysis in SPSS, along with the rest of questions. When conducting more advanced analyses, different attribute variables may be used in connection with another question, or set of questions, to find a correlation, or a prediction in a regression analysis (Alsmadi, 2006; Field, 2013; Mitchell & Jolley, 1996).The second part of the questionnaire, as a rating scale application, asks questions on how often a respondent goes shopping, how often one purchases unexpected products (impulse purchases), and if respondents buy skin care products

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preview essay on Research methods paper
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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