’ The responsibility on management was put on the New Millennium Experience Company under a government minister as the single shareholder. The controversy continued until its operations. (Thornley, 2000, p.The Dome received 6.5 million visitors in 2000 far more than any other UK paid entry attraction and it was second only to Euro Disney in Paris as a leisure tourism attraction in terms of visitor numbers. It also gained 88 percent visitor satisfaction rating (MORI, 2001, cited in Swarbrooke, 2002, p.People were put off visiting the Dome by the adverse media coverage that made it ‘un-cool’ to visit the attraction. In other words, there was already negative publicity made by the media, so that many were perceived to have negative ideas about the Dome. There was a total lack of strategic planning for this huge project that it was perceived to be a failure from the start. Some said that Government should perhaps steer clear of high profile involvement in attraction projects because this can lead to them being ‘political footballs’. The project was tainted with political maneuvering from the political parties that Government should have initiated a clear programme of actions that would make the project focused on the right direction. . The Project of Millennium Dome.
Grumet, T., 1999. London’s Millennium Dome. London: Hearst Magazine. Vol. 176, No. 12. ISSN 0032-4558.
Hemmington, N. et al., 2005. “Satisfying the basics: reflections from a consumer perspective of attractions management at the millennium dome, London”, International Journal of Tourism Research, 7, 1-10. In Clive L. Morley (Ed.). Managing Tourism Firms. UK: Edward Elgar Publishing Limited.
Jones, N., 2005. Architecture of England, Scotland, and Wales. Westport, CT: Greenwood Publishing Group Inc.
Swarbrooke, J., 2002. The development and management of visitor attractions. London: Elsevier Science.
Thornley, A., 2000. Dome alone: London’s millennium project and the strategic planning deficit. International Journal of Urban and Regional Research. Blackwell Publishers Ltd. Volume 24.3, September 2000.
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