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Reflective Portfolio 05203 Essay Example

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Reflective Portfolio 05203

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Globalisation has resulted in the spread or reach of products, language and customs around the world. It has allowed the people to access various services and goods which are not accessible previously. Some prominent examples of globalisation are Coca-Cola, KFC and McDonald’s all over the world (Cole and OKeefe, 2000). While globalisation leads to openness of various cultures, it also results in deterioration of inimitable cultural differences. It is increasing the gap between poor and rich. Globalisation has both the negative as well as positive impacts on the national culture.The difference in the culture can be best explained through Greet Hofstede dimension’s on the cultural difference. The model of Hofstede includes six dimensions of culture. The dimension of power distance signifies the level to which the inferior members of community expect and accept that authority is distributed unevenly (Rao, 2013). Second element is collectivism versus individualism. Individualism states that individuals are bothered about themselves only whereas the collectivism explains that people care about their colleagues and other members in the community (Migliore, 2011). Femininity versus masculinity explains that the feminity nation or individuals are those who give preference to modesty and show care for the quality of life, while masculinity represents inclination for assertiveness and heroism for success (Najera, 2008). Fourth dimension is the uncertainty avoidance which explains the level to which the individuals feel uncomfortable with ambiguity and uncertainty (Migliore, 2011). The short term versus long term orientation states that every community has to maintain or uphold some connections with its past in order to deal with confrontation of present and future. Sixth element is restraint versus indulgence (Migliore, 2011). Indulgence symbolises the society which includes people who have fun and enjoy their lives to their fullest, whereas, restraint represents the society where the people follow the strict norms of the society (du Plessis, 2010). For example, Germany is high on uncertainty avoidance which signifies that the German people feel threatened by unknown situations. They show less courage to face the ambiguous situations and therefore depend highly on the experts to come out of the problem (Hofstede, 2015). On the other hand, in the United States, the dimension of uncertainty

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Friedman, T. (2005) The World is Flat: A Brief History of the Globalised World in the Twenty-first Century. Allen Lane.

Ghemawat, P. (2007) Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business School Press.

Hollensen, S. (2007) ‘Global Marketing- a decision- oriented approach.’ Prentice Hall.

World Economic Forum. (2015) annual meeting [online]. Available from: http://webcasts.weforum.org/widget/1/davos2015?p=1&hl=english&a=62866 [accessed on: 16th May 2015 ].

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preview essay on Reflective Portfolio 05203
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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