The figure below shows the population by percentage of active clients attending the Australian Hearing by age group.
This PR strategy seeks to position the Australian Hearing in a distinguishable manner vis-a-vis competitors in the hearing products and services. Through this, the organization sets industry standards and uses the most cost-effective and best value means of accomplishing its objectives to the target publics. A number of messages will be used to communicate the intentions of the organization. These will be through communicated through interactive social media platforms, brochures, and newsletters.
The messages “Together we lead the world in giving our customers with the best hearing solutions” aims at putting the mission and vision of the organization a top agenda. Through this, the organization focuses on streamlining its procedures to be customer oriented to solve the specific impairments of the customer in question. The message “Setting the standards in Hearing health and auditory research” outline to the major objective that the organization is on the threshold of achieving. This posits that the specialists and management all work towards a collective motivation (Harris & Whalen, 2006, p. 107). The individuals are expected to convert all their energies and synergies towards setting the pace in the research and hearing health services provision. Public Relations Strategy.
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